Founder/Executive Producer
Serial Pictures
2) The creative space for building brand communication is expanding dramatically. There is a greater interest in comprehensive campaigns that expand to longer form, live broadcast and other buzz-worthy alternatives to the traditional 60 second spot. It’s an exciting change, because it’s an arena we have been focused on for a long time and have been pushing forward. We see our clients thinking beyond the narrower scope of TV and cinema. We are working with them to take a broader approach, in which all their platforms coexist, and define the brand’s voice and identity in unison, while effectively expanding their reach.
7) There’s a real convergence of influences happening in advertising at the moment. The collaborations between brands and fashion, music, and art is hitting a stride and only going to continue to advance. I think a celebrity isn’t just going to be the face of a company anymore, but rather a driving force behind the scenes in the development of the brand and its products. And it won’t just be famous actors and musicians. It will also be YouTubers, bloggers, people with a connection to the street, who have a foot in the younger markets. As time goes on, clients are becoming more comfortable with a strategically integrated approach and are, more often, allowing cultural influencers to be the creative conduit.
Lineup Of Jury Presidents Set For 2025 D&AD Awards; Creator Category Launched
The D&AD Awards competition for 2025 has set its lineup of jury presidents and launched a Creator Content category.
The 2025 Jury presidents are a global mix of leading creative experts from international brands and agencies including TikTok, Saatchi & Saatchi, The New York Times Magazine, VML, Framestore, Common People Films, Ogilvy Health, and Publicis Groupe Germany.
Here’s a category-by-category rundown of jury presidents for D&AD Awards 2025:
Animation: Melody Sylvester, global managing director & EP commercials, Common People Films
Art Direction: Saulo Rocha, chief creative officer, DAVID Madrid
Book Design: Johanna Neurath, chair, Thames & Hudson Publishing Ltd.
New Brand Identity: Johanna Roca, creative venture partner, Accept & Proceed
Brand Identity Refresh: Frederico Gelli, founder & CEO, Tátil Design
Casting: Selma Nicholls, casting director, Looks Like Me Casting
Cinematography: Sally Campbell, co-founder & CEO, Somesuch
Commerce: Ben Coulson, chief creative officer ANZ, Dentsu Creative
Creator Content: Karl Haddad, head of Global Creative Lab, TikTok
Digital Marketing: Marco Giannelli (Pernil), chief creative officer, AlmapBBDO
Digital Design: Akae Wang, head of creative, Banana Balloon
Direct: Stéphane Xiberras, president & chief creative officer, BETC, head of Havas Global Creative Council
Direction: Justyna Obasi, director, Lovesong/Anorak
Editing: Fouad Gaber, editor; Cabin Edit
Entertainment: Debbi Vandeven, global chief creative officer, VML
Experiential: Activation & Experience: Dennis May, chief creative officer, Publicis Groupe Germany
Film: Pelle Sjoenell,... Read More