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    SHOOT Creative/Production Industry Survey – Violaine Etienne

    By SHOOTUpdated:No Comments3754 Views
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    2) The creative space for building brand communication is expanding dramatically. There is a greater interest in comprehensive campaigns that expand to longer form, live broadcast and other buzz-worthy alternatives to the traditional 60 second spot. It’s an exciting change, because it’s an arena we have been focused on for a long time and have been pushing forward. We see our clients thinking beyond the narrower scope of TV and cinema. We are working with them to take a broader approach, in which all their platforms coexist, and define the brand’s voice and identity in unison, while effectively expanding their reach.

    7) There’s a real convergence of influences happening in advertising at the moment. The collaborations between brands and fashion, music, and art is hitting a stride and only going to continue to advance. I think a celebrity isn’t just going to be the face of a company anymore, but rather a driving force behind the scenes in the development of the brand and its products. And it won’t just be famous actors and musicians. It will also be YouTubers, bloggers, people with a connection to the street, who have a foot in the younger markets. As time goes on, clients are becoming more comfortable with a strategically integrated approach and are, more often, allowing cultural influencers to be the creative conduit.

    Violaine Etienne
    Founder/Executive Producer
    Serial Pictures



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

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