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    2015 Year In Perspective – John Noble

    By SHOOTUpdated:No Comments377 Views
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    1) In the garment industry the word “trend” is often used relating to the latest and greatest, but also inevitably resulting in a passing fad. Much like the fashion world the luster of the newer technical developments such as 3D, Virtual Reality (VR), and Aerial Drone Photography will fade.

    They won’t truly disappear, but none of it will be ultimately significant art form in the grand scheme in the commercial/branded space. New tools, new technologies allow us to do more but as in all artistic mediums the truly talented artists, the directors, the editors, and the agency creatives will be the ones who create something truly unique and special with those tools. Story first. Technique second. One development, however, I do see sticking around for a while is the emergence of Non Scripted/Experiential spot and branded work. It seems to be a medium where some good content has been produced already but it seemingly has legs with plenty more room to grow.

    2) Today’s commercial and branded content arena is super specialized and the director reels need to seemingly check all the boxes from the agency specs in order to move forward. At TPSC we have purposefully reshaped our directorial roster to include varied and diversified talent offerings which fit the needs and wants of our agency friends. Agencies need their production partners to be skilled and experienced at producing complex multifarious content. Without that expertise and experience they will end up dping it themselves. Advertisers want the opportunity to bid jobs through completion with one vendor overseeing the entire process and saving dollars.

    They want choices and since no one vendor can be the very best at every discipline we at TPSC have purposefully built strategic relationships with best in class creative partners in Editorial, Special Effects, Graphics, and Animation. Happily we are able to partner with great folks while keeping the bar as high as our production standards.

    3) In 2015 TPSC has been shooting quite a bit in the experiential/unscripted space and I particularly like our latest MasterCard spots conceived by McCann NYC and directed by TPSC director PR Brown. The MasterCard work features LA Dodgers legend Orel Hershiser where he surprises a unsuspecting little league team with a trip to the National League Division playoffs.

    The challenge in the live event/experiential space is to be both authentic and entertaining while delivering the branded message. Happily, the piece was spontaneous, magical, and on brand.

    4) It’s here already. I call it “Viral Fever.” Corp clients asking their agencies to churn out large amounts of very low budget executions with the high hopes of hitting the lottery with a viral sensation. TPSC produced a Budweiser piece last year that garnered 23 million hits so we know how it’s done right. However, most of the time the work is grossly under funded and over scrutinized.

    John Noble
    EP/Partner
    The Traveling Picture Show Company



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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