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    2015 Year In Perspective – Greg Lotus

    By SHOOTUpdated:No Comments1332 Views
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    1) The most significant is the continuing trend of producing an array of content, experiential and digital while being extremely cost efficient and keeping a high level of quality. There are a lot of screens to fill and there is a year’s worth of content uploaded to YouTube each day. It’s more and more challenging to create something that stands out and gets noticed, and to do it with the lightning speed that is required.

    2) We have been working to create content more quickly and efficiently. This year, we’ve managed to become more nimble and agile through our strategic partnerships with content creators and talent to enable us to deliver the best solutions to our clients.

    3) Our latest work for MTV’s Staying Alive Foundation. It’s a PSA presenting sexting emojis in real life form to get teens talking about condoms and “safe sexting.” This entire production ticked all the boxes – a truly integrated campaign with a great and talented partner (Angus Wall at Elastic and Rock Paper Scissors) that’s not only beautiful and fun but also effective in hitting our target. There were over 1.5 million views online in the first day online and over 10,000 comments.

    4) Virtual Reality is an incredibly exciting frontier for advertising that we are just getting a taste of now. Even though a head-mounted device is not something everyone will adapt to overnight I would expect it to become a big channel for brands over the next few years. Some people project that there will be 25 million headsets sold by 2018. Facebook has placed its bet on the future in buying Oculus for $2 billion and expect to see Oculus headsets launch in 2016. Immersive experiences in film, gaming, sporting events, concerts. It’s an amazing platform ripe for our industry.

    Greg Lotus
    Executive Director of Integrated Production
    Y&R New York

    Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie

    Thursday, November 14, 2024

    When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More

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