Register

    2015 Year In Perspective – Sally-Ann Dale

    By SHOOTUpdated:No Comments3363 Views
    --

    1) Mobile video with Snapchat, YouTube, Facebook and Instagram leading the charge. Influencer-led campaigns. And seeing the beginning of what can be achieved with VR.

    2) Our world is becoming more and more integrated and the lines are getting blurrier, which is reflected in our agile approach to integrated production within the agency. We’ve bolstered the production team by furthering our skill sets, which adds a deeper knowledge of feasibility and therefore success for some of our more creatively ambitious projects.
    We’ve also expanded our in-house production capabilities to allow for solving fast-turnaround opportunities.

    3) Of course there is a lot that I am proud of! From a producer’s standpoint: Under Armour—the broadcast, print and integrated work is all beautifully crafted. Our latest Prudential 4.01K Race For Retirement was a massive integrated production effort that put together a race for thousands of runners in Washington, DC. It was a pretty great experience.

    4) With media channels like Facebook and YouTube enabling distribution for 360 video content, we can finally reach consumers at-scale. I’m looking forward to seeing what VR looks like in 2016, especially with all the learnings to date. That’s exciting.
     

    Sally-Ann Dale
    Chief Creative Officer
    Droga5



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

    MySHOOT Profiles


    Add A Comment