The Martin Agency in Richmond has added three creative directors to its ranks: brother duo Keith and Eric Tilford, co-founders of CORE, and Keith Cartwright, formerly of Wieden+Kennedy.
The Tilfords launched CORE in 1994, a St. Louis-based design and branding studio with a focus that expanded over the years from print to consulting and branding, directorial work, and motion design editing. The Tilfords have done contract work for several large agencies including Ogilvy & Mather, Grey, BBDO, Fallon and Saatchi & Saatchi. The Tilfords’ experience combines print, motion design, digital, and directing work for such clients as Ketel One Vodka, Virgin Mobile, The NFL, Miller Brewing Co., Pontiac, and Mitsubishi. They have also produced experiential media work for Gucci, Karl Lagerfeld and Conde Nast. The Tilford brothers additionally helped Ogilvy & Mather build the Syndicate, a creative network of seven smaller agencies, including CORE, that partnered with Ogilvy on their creative work.
Meanwhile Cartwright spent the past two years as a creative director at Wieden, turning out work for brands like Nike Canada during the Winter Olympics, and for the Jordan Brand’s “Become Legendary” campaign. His work has garnered industry recognition from The AICP Show, The One Show, ADDYs, Cannes and Clio. He earlier served as an associate creative director at Chiat/Day, and a senior art director at Ogilvy & Mather, Chicago.
The Martin Agency’s clientele includes BFGoodrich, Discover Financial, Expedia, Geico, Hanes, Microsoft, Ping, Pizza Hut, Sun Life Financial, the American Cancer Society, Walmart and ESPN’s X Games.
“Slanted” and “Shuffle” Take Top Honors At SXSW Fest Awards
Marquee honors at the 32nd SXSW Film and TV Festival went to the Amy Wang-directed Slanted and the Benjamin Flaherty-helmed Shuffle. Slanted topped the narrative feature competition while Shuffle earned best feature documentary distinction.
Feature films receiving Jury Awards were selected from the Narrative Feature and Documentary Feature Competition categories, plus all other juried sections, including Shorts, Independent TV Pilots, Music Videos, Poster Design and XR Experience Awards. Special Awards announced included the SXSW Best of Texas Award, Redbreast Unhidden Award, Vimeo Staff Pick Award, Agog Immersive Impact Award, NEON Auteur Award, the Janet Pierson Champion Award presented by Indiewire, and the The Howl of Fame Award.
All 2025 Film & TV Festival projects will be eligible for category-specific Audience Awards that will be certified by the accounting firm of Maxwell Locke & Ritter. Audience Award Voting will conclude on Saturday, March 15. Winners will be announced via sxsw.com that week.
Here’s a full rundown of winners, announced on Wednesday (3/12):
FEATURE FILM GRAND JURY AWARDS
NARRATIVE FEATURE COMPETITION
Winner: Slanted directed by Amy Wang
Jury statement: “This unflinching satirical thriller examines racial identity in a bold and skin-tingling new way. Featuring simmering performances by the cast, this film is both specific to the fractured identity of Asian Americans and universally relatable in its theme of desperately needing to belong. The director’s vulnerability in mining her personal experience combined with her delicate and daring filmmaking create a haunting piece that lingers long after the... Read More