Editor Stewart Reeves, who continues to be handled in Australia by The Editors, Sydney, has lined up his first career U.S. representation, joining The Whitehouse, which maintains stateside shops in New York, Chicago and Santa Monica.
Currently based in Sydney, Reeves was born in the U.K. and trained at The Whitehouse in London through the early 1990s, assisting on such notable jobs as Levi’s “Drugstore,” Stella Artois “Last Orders” and Nike “Airport.”
He then moved over to the agency side of the business, joining Wieden+Kennedy, Amsterdam, as a producer, spending nearly three years producing commercials around the globe. Reeves eventually found himself back in the editor’s chair in Sydney and quickly established himself as a full-fledged cutter.
Relinking with The Whitehouse is akin to a return home, said Reeves whose recent editing credits include spots Down Under such as Acura’s “Shockwaves,” Bonds’ “Cool Tea,” Kiwi’s “Believe It Or Not,” Toyota’s “Every Bit Brilliant” and Boags’ “Pure.” As am editor, he has developed a reputation for combining a keen rhythmic and visual sense with an eye for offbeat comedy.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More