Agency goodness Mfg., a Trailer Park company, has hired Carl Corbitt and Anja Duering as co-creative directors. They make the move to goodness Mfg. from Wieden+Kennedy Amsterdam where they were creative directors on Nokia, a global account they helped double for the Amsterdam office in under a year. They also spent three years at Crispin Porter + Bogusky as VP/associate creative directors, turning out integrated branding campaigns for a range of business and managing creative teams on Volkswagen and Geek Squad.
As co-CDs at goodness Mfg., Corbitt and Duering’s roles will span creative and strategy on all accounts, as well as new business pitches, according to Tom Adams, partner/executive creative director, goodness Mfg. Adams worked with the duo earlier on Geek Squad before leaving his CD post at CP+B to co-found goodness Mfg. “They have big ideas that they develop and move forward. They execute on strategy. And they are well versed in the digital space, so there’s no need to silo out work for different platforms.”
Their experience includes the Cannes Grand Prix-winning GTI “Fast” integrated campaign for VW, which Duering art directed at CP+B, and the Cannes/One Show/Andy-honored VW “Safe Happens” interactive campaign, which Corbitt wrote an array of different elements for at CP+B.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More