A man holding a lone rose waits at an airport runway gate for his beloved to get off a plane. Their eyes meet as they run towards each other for what seems destined to be a memorable moment of bliss. At first, it’s just that as the woman says (in Spanish) with corresponding subtitles, “Darling, I’m so glad you came.”
The romance of the moment takes them both, at least in her mind, to an idyllic meadow replete with a soaring rainbow.
However, he ruins it all by speaking and suddenly they’re back at the airport runway area. While he may be saying sweet romantic nothings to his love, she hears something quite different as the subtitles convey to us: “Burp. I ate Mexican food.”
The subtitles go on to detail what he digested–loads of nachos, tacos, burritos, jalapenos, all from grandma’s special spicy menu, and then washed down with a Margarita. She puts her hand up to cover his mouth but to no avail. He draws near to kiss her, at which point she runs away.
A super as well as a voiceover convey a simple piece of advice: “Bad Breath. Don’t Let It Speak For You.”
A parting product shot shows the airplane pilot holding a bottle of Closeup Liquifresh mouthwash, accompanied by the supered slogan, “Keep The Freshness Closer.”
Carlao Busato of Hungry Man, Brazil, directed the spot “Legendas” (“Subtitles”) for Brazilian agency Borghierh Lowe. Editor was Andre Mello.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More