The Mill NY has made a series of new hires: Boo Wong as senior producer of design & content; Danielle Amaral as head of design production; sr. producer Jared Yeater; VFX supervisors Gong Myung Lee and Jeffrey Dates; sr. lighting TD Tom Bardwell; sr. animation TD Jeff Lopez; and art directors Emmett Dzieza and Bowe King.
The additions expand The Mill NY’s resources and expertise in VFX while continuing its diversification into new business offerings.
Wong previously served as head of production/exec producer at Psyop where she EP’d Coca-Cola’s lauded “Happiness Factory,” among other notable projects. Most recently, Amaral was sr. producer at Digital Kitchen, managing agencies and design teams on projects for brands such as Bing.com, Sony Music, and the U.S. Census. Yeater formerly served as head of production at Click 3X. He produced VFX for MTV’s 2009 VMA opening “VMA Side Story,” inspired by West Side Story and featuring Taylor Swift, Katie Perry and Russell Brand. The promo helped MTV director Seyi Peter-Thomas recently earn inclusion into SHOOT‘s 2010 New Directors Showcase.
Prior to joining The Mill, Lee was CG supervisor at Charlex, New York. Dates worked as CG/VFX supervisor for MassMarket, New York. Bardwell had been freelancing as lighting TD/3D artist at several shops, including The Mill. Lopez was most recently on staff at Psyop. Dzieza freelanced at The Mill on two Ford F-150 spots before coming on staff. King had been collaborating on graphics and supplemental design for Iron Man 2 while working with New York-based Perception.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More