We open on a Monday morning at your typical office with workers getting back into their boring routine, their mindsets reflecting traces of lethargy, if not depression. This blah a.m. is broken up by Eric, the mailroom guy who’s making the office rounds with his mail cart. He takes a swig of AMP Energy Juice, which a voiceover describes as “the best tasting wake-up call,” giving Eric “the energy to make things happen.”
Indeed Eric is inspired as he passes some discarded computer equipment, including a monitor and other junky looking components. We later see that he has transformed this junk pile into a soft-serve ice cream dispensing robot.
The workers revert to their childhood, behaving like kids who run toward the ice cream truck as soon as they hear the Good Humor Man’s jingle music down the street. They descend upon the robot who is spewing forth ice cream. Energized, the workers are reveling in what could be characterized as a borderline ice cream orgy at the office.
A befuddled, at first seemingly upset boss witnesses the proceedings. As it turns out, though, he approves as we later see him offering congrats to Eric for taking the creative initiative to boost office morale.
Jeff Aron Lable of Suneeva, Toronto, directed the video for agency Proximity Canada. Editors were Gord Koch and Igor Boros of Ricochet Post, Toronto.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More