“Pure Waters,” a spot from Publicis Mojo, Sydney, for client James Boag’s Draught took a Grand Clio in the TV/Cinema/Digital competition. Directed by Steve Rogers of Revolver, “Pure Waters” earned the highest Clio honor during the 2010 Clio Print & TV Awards held Wednesday night at Skylight Soho in New York City.
There were a total of 11 Gold Clios bestowed during the evening in the TV/Cinema/Digital portion of the proceedings–seven in Technique categories, four in Product/Service categories.
In Technique, the best direction honor went to Philips’ “Cinema 21:9” for Philips TV sets, directed by Adam Berg of Stink, London, for Tribal DDB Amsterdam. There were two Gold Clio winners for cinematography: DP Alwin Kuchler for adidas’ “Every Team Needs The Spark” directed by Rupert Sanders of MJZ for 180 Amsterdam; and DP Simon Walsh for Bernardos’ “Memories” directed by Gary McKendry via production house Blinder, Dublin, Ireland, for agency The Hive, Dublin. (McKendry is handled stateside by Aero Film.)
The Gold Clio for visual effects was earned by MassMarket, New York, for Nike’s “Human Chain” directed by Brian Beletic of Smuggler for Wieden+Kennedy, Portland, Ore.
Scoring one of two animation Golds awarded was the directing duo of Line Andersen and Martin Andersen, a.k.a. Andersen M Studio, handled by Broadway Films, London, for New Zealand Book Council’s “Going West” out of Colenso BBDO, Auckland. Line Anderson was the animator on the spot, which earlier this month earned Andersen M. Studio inclusion into SHOOT‘s New Directors Showcase.
The other Gold Clio for animation was garnered by Framestore, London, for Activision/Freestyle Games “DJ Hero” directed by Marco Puig of Framestore and Warp Films, London.
And copping Gold for original music was BLUWI Music & Sound Design for Tierschutzbund’s “Monkey” via Grey Worldwide GmbH, Dusseldorf.
Product/Service
The four Product/Service winners were: Canal+’s “Closet” in the media category, directed by Matthijs Van Heijningen of Soixante Quinze, Paris, for BETC Euro RSCG, Paris; UNICEF’s “Folders” in the public service category, directed by Moises of Smog, Santiago, for Ogilvy & Mather, Santiago; Luvs Diapers’ “New Kid” in the toiletries category, helmed by Harold Einstein of Station Film for Saatchi & Saatchi, New York; and Viagra’s “Antiquing,” “Strolling” and “Reading” spots in a campaign directed by The Perlorian Brothers of Soft Citizen, Toronto, and Furlined, Santa Monica, which scored in the pharmaceuticals category and came out of Toronto agency Taxi.
Hall of Fame
Inducted into the Clio Hall of Fame was Nike’s classic “Tag” spot directed by Frank Budgen of Gorgeous Enterprises, London, and bicoastal Anonymous Content, for Wieden+Kennedy, Portland.
For a full list of Grand, Gold, Silver and Bronze Clio winners, click here.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More