“Pure Waters,” a spot from Publicis Mojo, Sydney, for client James Boag’s Draught took a Grand Clio in the TV/Cinema/Digital competition. Directed by Steve Rogers of Revolver, “Pure Waters” earned the highest Clio honor during the 2010 Clio Print & TV Awards held Wednesday night at Skylight Soho in New York City.
There were a total of 11 Gold Clios bestowed during the evening in the TV/Cinema/Digital portion of the proceedings–seven in Technique categories, four in Product/Service categories.
In Technique, the best direction honor went to Philips’ “Cinema 21:9” for Philips TV sets, directed by Adam Berg of Stink, London, for Tribal DDB Amsterdam. There were two Gold Clio winners for cinematography: DP Alwin Kuchler for adidas’ “Every Team Needs The Spark” directed by Rupert Sanders of MJZ for 180 Amsterdam; and DP Simon Walsh for Bernardos’ “Memories” directed by Gary McKendry via production house Blinder, Dublin, Ireland, for agency The Hive, Dublin. (McKendry is handled stateside by Aero Film.)
The Gold Clio for visual effects was earned by MassMarket, New York, for Nike’s “Human Chain” directed by Brian Beletic of Smuggler for Wieden+Kennedy, Portland, Ore.
Scoring one of two animation Golds awarded was the directing duo of Line Andersen and Martin Andersen, a.k.a. Andersen M Studio, handled by Broadway Films, London, for New Zealand Book Council’s “Going West” out of Colenso BBDO, Auckland. Line Anderson was the animator on the spot, which earlier this month earned Andersen M. Studio inclusion into SHOOT‘s New Directors Showcase.
The other Gold Clio for animation was garnered by Framestore, London, for Activision/Freestyle Games “DJ Hero” directed by Marco Puig of Framestore and Warp Films, London.
And copping Gold for original music was BLUWI Music & Sound Design for Tierschutzbund’s “Monkey” via Grey Worldwide GmbH, Dusseldorf.
Product/Service
The four Product/Service winners were: Canal+’s “Closet” in the media category, directed by Matthijs Van Heijningen of Soixante Quinze, Paris, for BETC Euro RSCG, Paris; UNICEF’s “Folders” in the public service category, directed by Moises of Smog, Santiago, for Ogilvy & Mather, Santiago; Luvs Diapers’ “New Kid” in the toiletries category, helmed by Harold Einstein of Station Film for Saatchi & Saatchi, New York; and Viagra’s “Antiquing,” “Strolling” and “Reading” spots in a campaign directed by The Perlorian Brothers of Soft Citizen, Toronto, and Furlined, Santa Monica, which scored in the pharmaceuticals category and came out of Toronto agency Taxi.
Hall of Fame
Inducted into the Clio Hall of Fame was Nike’s classic “Tag” spot directed by Frank Budgen of Gorgeous Enterprises, London, and bicoastal Anonymous Content, for Wieden+Kennedy, Portland.
For a full list of Grand, Gold, Silver and Bronze Clio winners, click here.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More