A electric guitarist attempts to rock out at a sound studio only to find some unexpected competition. As he strums his stuff, a nearby backpack opens up, revealing a little person armed with an electric guitar of his own. It’s almost as if the backpack has transformed into the little musician.
The dueling guitarists go back and forth as a studio crew watches and listens on. Finally the small man blows his competition away, climaxed by flames being thrown out of his guitar.
The big guy is left to trying to retaliate with violence, using physical size to his advantage. He lifts his guitar and brings it down hard on his little antagonist. But it’s too late as the little person has crawled–or is that transformed?–back into the backpack, which bears the brunt of the blow, causing the guitar turned weapon to break.
A slogan then appears on screen which reads, “Eastpak. Built to Resist.”
“Battle” is part of a multi-spot campaign directed by Julian Pugsley of Caviar Belgium for agency Satisfaction, Brussels.
Editor was Paul Snyder of Lost Planet.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More