NuContext is celebrating after Hulu’s One Killer Question — the after show for acclaimed series Only Murders in the Building — won Best Outstanding Short-Form Program at the 34th Producers Guild of America Awards.
“It is an incredible honor to be recognized by an esteemed group of our peers at the Producer Guild for Only Murders In the Building: One Killer Question," says Angela Guice, Founder/Executive Producer at NuContext. “As a huge fan of the series, working alongside Hulu to produce the after show was a career highlight. We are so grateful to our partners at Hulu and the PGA for recognizing the efforts put into the production of this series, and to be included in the company of such incredible other nominees.”
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More