Dattner Dispoto and Associates (DDA), Hollywood, has taken on representation for DP Christian Berger
Dattner Dispoto and Associates (DDA), Hollywood, has taken on representation for DP Christian Berger, winner of this year’s American Society of Cinematographers (ASC) Award for best feature cinematography on the strength of Das weisse Band (The White Ribbon), directed by Michael Haneke. Berger also earlier received an Academy Award nomination for his work on The White Ribbon….DDA has also signed cinematographer Nancy Schreiber, ASC, whose latest feature, Every Day (written and directed by Nip/Tuck’s producer/writer Richard Levine), premiered recently at the Tribeca Film Festival….DP Benoit Delhomme (1408, The Proposition) is now repped at the Sheldon Prosnit Agency, Los Angeles, for features, commercials and music videos…..Los Angeles-based Sunset Editorial has secured Chuck Silverman of indie firm Chuck Silverman Represents for national representation….VFX vet Pam Hogarth has joined bicoastal Look Effects Inc. as director of marketing. Prior to Look, she spent 12 years helping to build Gnomon School of Visual Effects into a leading educational institution for careers in computer graphics….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More