Growing visual effects studio also promotes Alex Tracy to Executive Producer/Head of Production.
Continuing to strengthen its core team, Fancy House of Visual Effects has hired veteran VFX artist, designer and creative director Tim Sepulveda as Head of CG and sales and marketing specialist Amy Jones as Executive Producer/Head of Sales. The studio, a sister company of Goldcrest Post, has also promoted Alex Tracy, adding Executive Producer to his title as Head of Production.
Sepulveda, whose experience spans advertising, television, film, augmented reality and other media, will lead the studio’s CG department, oversee pipeline development and function as a hands-on artist. Highlights of his 20-year career include senior artist and technical positions with Framestore Pictures, The Mill, Vitamin Pictures and Charlex. He also has lengthy experience as a freelancer. His recent credits include work for Disney, Apple, Samsung and Facebook. He also played a lead role in augmented reality projects for major music artists including Amon Tobin and Roger Waters.
Fancy House of Visual Effects Founder/VFX Supervisor Randie Swanberg was impressed by Sepulveda’s diverse background, creative enthusiasm and work ethic. “We’re cut from the same cloth,” Swanberg says. “We invest ourselves in our clients, are single-minded in execution and have fun doing it. We love the creative process and are excited by the work.”
Sepulveda saw an opportunity to join a studio with a nimble structure and a creative focus. “I like an intimate, boutique environment with a commitment to artistic excellence,” he explains. “I’m excited to be part of a studio with the flexibility to navigate different types of projects, staff them correctly, execute them properly and deliver them on time.”
Jones’ role is to lead sales and business development and facilitate collaboration between the studio’s creative team and clients. Her background includes sales and marketing roles at visual effects studios, advertising agencies and commercial production companies. Most recently, she served as Director of Business Development at New York creative production studio Taylor James Ltd where her focus was on advertising and digital content for agencies and brands. Prior to that she was Head of Sales at Framestore Pictures.
Swanberg is looking to Jones not only to broaden the studio’s outreach but also to work with clients to ensure their creative and practical goals are met. “She is someone clients have confidence in and can communicate with to have their needs addressed. She is also engaging, funny and interesting…all the qualities you want in someone representing your company.”
Jones says that Fancy House of Visual Effects has “a rare combination of incredibly talented artists who are also grounded and down-to-earth.” “This studio is a hidden gem,” she observes. “I can’t wait to introduce them to new clients. It’s exciting.”
Tracy’s new responsibilities include client liaison, line producing, bidding, scheduling and product management. He joined the studio in 2021 and has been a key contributor to diverse projects, including Illuminarium Experiences’ immersive experience O’KEEFFE: One Hundred Flowers. Tracy helped manage the delivery of hundreds of high resolution animated sequences that brought Georgia O’Keeffe’s artwork to life.
“Alex has been integral to our success,” notes Swanberg. “He's enthusiastic, energetic and he covers all the facets of our business, freeing up our creative team. We wanted to give him an opportunity to step up and take on a more client-facing role as our production calendar continues to grow.”
Tracy says the key to his role is to communicate with clients and offer straightforward information. “I enjoy creative problem-solving,” he insists. “Our aim is to be transparent and honest, and to always exceed expectations.”
About Fancy House of Visual Effects
Fancy House of Visual Effects is an imaginative visual effects, design and post-production cooperative whose focus is combining premium creative service with personalized relationships.
company
media
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More