The directing duo Angela+Ithyle–Angela Kohler and Ithyle Griffiths-has joined the roster of Workhorse Media, a Santa Monica-based shop headed by executive producer Pola Brown.
Putting Angela+Ithyle on the directorial map was the Amazon Kindle spot “Fly Me Away” which they conceived while traveling on a multi-national commercial photography campaign for Microsoft. The commercial photographers created the stop motion animation spot as an entry in an online user-generated contest, which they wound up winning. Amazon went on to air the spot on TV and then approached the directorial team to create an entire campaign.
Workhorse becomes the first production house to represent Angela+Ithyle. Exec producer Brown said “Fly Me Away” was an instant favorite of hers. She described the pair as having “style and energy in their work that is very contemporary and I wanted to bring their progressive style to our roster.”
Since then, Angela+Ithyle have released a second spot, “Stole Your Heart.” A third Kindle commercial will be out just in time for Mother’s Day.
Kohler studied photography at Brigham Young University before launching her commercial photography career in New York working for such clients as Old Navy, Lexus and Scion. Her fashionable, lifestyle photography is feminine and whimsical while also engaging the audience’s sense of fun and adventure.
Griffiths is a self-taught photographer as well as an artist and musician, working for such clients as David & Goliath, Toyota and Saatchi & Saatchi. Griffiths’ camera is a fly on the wall, very much in the moment capturing the triumphs of children and the parallels of adulthood.
Together, Angela+Ithyle see signing with Workhorse Media as a way to connect with new audiences. “We want to show viewers something that makes them think, that makes them remember the most enchanting parts of their lives,” said Kohler. Griffiths added, “We want to make work that taps into a sense of play.”
Workhorse Media is represented by Char & Associates on the West Coast, Patti Renick on the East Coast, and Doug Stephen in the Midwest.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More