Outside Editorial's Ferruzzo, Peep Show's MacArthur Top Field In 9th Annual Competition
Two editors tied for the most finalist entries–three–in the 2010 Association of Creative Editors (AICE) Awards: Jeff Ferruzzo of Outside Editorial, New York; and Andrea MacArthur of Peep Show, New York. The AICE Awards competition–now in its ninth year–honor creative excellence in editorial, design and visual effects. Winners will be will be announced at the gala 2010 AICE Awards Show to be held on May 20 at the Field Museum in Chicago.
Ferruzzo’s three nominations are for: Heineken USA’s (Dos Equis) “Treasure Chest” and “Jai Alai,” both in the Comedy category; and a National Campaign finalist, also for the same two spots in combination with Dos Equis’ “Self Defense.” All three commercials came out of Euro RSCG, New York.
MacArthur earned her three finalists on the strength of a single spot: Pepsi’s “Pass” for TBWAChiatDay, Los Angeles, which scored in the Music Sound, Storytelling, and Best of New York categories.
Meanwhile 11 editors earned two nominations apiece: Jacques Levet of Outside Editorial; Hank Corwin of bicoastal Lost Planet; Craig Lewandowski of Optimus, Chicago and Santa Monica; Chris Franklin and Miky Wolf, both of Big Sky Editorial, New York; Kelly Vander Linda of Collective, Seattle; Peter Barstis of Edit Bar, Boston; Quan Tran of Radium, Santa Monica; Alison Gordon of Relish, Toronto; Louis Lyne of Start Editorial, Detroit; Mark Morton of School, Toronto; and Jason Grebski of Rooster, Toronto.
Two companies tied with six nominations apiece to lead the field: Outside Editorial, and the Beast shops (three for Beast San Francisco, two for Beast L.A., one for Beast Detroit).
And tied with four nominations were: Optimus; and The Whitehouse (two from its L.A. studio, and two out of Chicago).
Earning three nominations apiece were: Big Sky Editorial, Lost Planet, Peep Show, Relish, Rooster and School.
Entries for this year’s competition were submitted in a variety of categories which include a range of genres for multiple media platforms. The list includes Comedy, Design, Dialogue, Montage, Music & Sound, Music Video, National Campaign, New/Emerging/Alternative Media, Public Service, Spec Spot, Storytelling, Under $50K and Visual Effects. The Design category is new to this year’s competition.
In addition, the Best of Chapter categories honor the best work from member companies in each of AICE’s nine international chapters: Boston, Chicago, Dallas, Detroit, Los Angeles, Minneapolis, New York, San Francisco and Toronto.
For the fourth year in a row, AICE Awards entries were judged by select panels of editors, agency creatives and production company producers and directors in each chapter city.
Tickets for the event are now available on the AICE website at www.aice.org.
Here’s a rundown of 2010 AICE Awards finalists:
COMEDY
Jeff Ferruzzo, Outside Editorial
Heineken USA (Dos Equis)
“Treasure Chest” :30
Euro RSCG
Jeff Ferruzzo, Outside Editorial
Heineken USA (Dos Equis)
“Jai Alai” :30
Euro RSCG
Matthew Wood, The Whitehouse/Chicago
McDonald’s
“No Fry Left Behind” :60
DDB Chicago
DESIGNJacques Levet, Outside Editorial
Jaguar
“XF/XK” :90
Euro RSCG
Superfad, Superfad
Google
“Choromance” 1:51
Google
Miky Wolf, Big Sky Editorial
Oliver Peoples
“To Catch A Tuesday” 3:08
Oliver Peoples
DIALOGUEBob Ackerman, Colonie
McDonalds
“If I Were A Boy” :45
Cossette
Chris Franklin/Miky Wolf, Big Sky Editorial
Progresso
“Mixed Signals” :60
Saatchi & Saatchi
Adam Liebowitz, Go Robot!
Tribeca Film Festival
“Flasher” 1:25
Ogilvy
MONTAGELucas Eskin, Beast LA
Discovery Channel
“I Love the World Reprise” :60
72andSunny
Elliot Graham, Rock Paper Scissors
Levi’s
“America” :60
Wieden + Kennedy
Mark Morton, School
Pfizer
“Breathe” 1:08
Zig
MUSIC SOUND
Lisa Gunning, The Whitehouse/LA
Heineken
“Let A Stranger Drive You Home” :30
Wieden + Kennedy
Craig Lewandowski, Optimus
Cricket
“City Orchestra” :60
Element79
Andrea MacArthur, Peep Show
Pepsi
“Pass” :60
TBWAChiatDay LA
MUSIC VIDEOBruce Ashley, Company X Edit
New West Records/ Fox Searchlight Pictures
“Ryan Bingham Video” 4:17
New West Records/Fox Searchlight Pictures
Dave De Carlo, Rooster
Julian Plenti (AKA Interpol’s Paul Banks)
“Games for Days” 3:10
Metador Records (NYC)
Igor Kovalik, Beast LA
Linkin Park
“New Divide” 4:26
Warner Brothers
NATIONAL CAMPAIGNJeff Ferruzzo, Outside Editorial
Heineken USA (Dos Equis)
“Jai Alai” :30, “Treasure Chest” :30, “Self Defense” :15
Euro RSCG
Geoff Hounsell, Arcade Edit
ESPN-Monday Night Football
“You Ask Yourself” :30, “Adrian’s Moves” :30, “Brady’s Back” :30
Wieden + Kennedy
Quan Tran, Radium
Williamson-Dickie
“Wear With Purpose-George” :30, “Wear With Purpose-Casey” :30, “Wear With Purpose-Erik” :30
Williamson-Dickie
Doug Walker, Beast SF
Electronic Arts-E Sports Brand Campaign
“Joy” :60, “Push” :30, “Training Camp” :30
Heat
NEW/EMERGING/ALTERNATIVE MEDIAChris Franklin, Big Sky Editorial
TBS
“Kiril’s Outrage” 4:34
TBS
Jason Grebski, Rooster
Mini
“Hands” :45
TAXI2
Glorily Velez, Optimus
Motorola
“Endeavor HX1 Viral Video” 2:00
DraftFCB Chicago
PUBLIC SERVICEAntti Kulmala, Relish
Environmental Defence
“Demonstration” 1:24
Zig
Greg Letson, Fluid
The Jimmy Fund
“Strong As Iron” 2:00
Cronin & Company
Robert Ryang, P.S. 260
Ad Council
“Textual Harassment” :60
R/GA
SPEC SPOTScott Gibney, Outside Editorial
Doritos
“Snack Strong” :30
Nick Lofting, jumP
Laura Ashley
“Sasha” 1:35
Tom Ostuni, Chinagraph, Inc.
AMTRAK
“Fly” :40
Matt Badger, Epoch
STORYTELLINGAndrea MacArthur, Peep Show
Pepsi
“Pass” :60
TBWAChiatDay
Marco Perez, Union Editorial
JC Penny
“Eyes of a Child” :60
Saatchi & Saatchi NY
Kelly Vander Linda, Collective
Washington’s Lottery
“Dog” :60
Cole & Weber
UNDER $50,000Aaron Dark, School
Rogers
“Hand Cream” :30
Publicis
Alison Gordon, Relish
Pucker Up
“Sally” :40
Suneeva
Paul Snyder, Lost Planet Editorial/NY
Diesel
“Only The Brave One” 4:10
Sub Rosa
VISUAL EFFECTSHank Corwin, Lost Planet Editorial/LA
Porsche
“Family Tree” :30
Cramer-Krasselt
Hank Corwin/Josh Schaeffer, Lost Planet Editorial/LA
BMW
“Climate Control” :40
GSD&M
Maury Loeb, P.S. 260
Starz!
“Crash” :30
Kirshenbaum Bond Senecal & Partners NY
BEST OF BOSTONPeter Barstis, EditBar
Eastern Bank
“I Am” :30
Conover Tuttle Pace
Peter Barstis, EditBar
Blue Cross Blue Shield of MA
“McKenna-Choices” :30
Partners + simons
Josh Sklaroff, Panache Editorial
The Ad Club
“The Ad Club Reunion Video” 1:08
Sprague Nelson
BEST OF CHICAGOGrant Gustafson, The Whitehouse/Chicago
State Farm
“Feelin’ Kinda LeBron” :60
DDB Chicago
Craig Lewandowski, Optimus
Cricket
“City Orchestra” :60
Element79
Deb Schimmel, Optimus
Coca-Cola
“Portal” :30
Leo Burnett USA
BEST OF DALLAS
Brent Harrington, 3008
Thera Gesic
“Goat Tears” :30
Moroch
Dave Jacobson, Fast Cuts Edits
National Restaurant Association
“Eat Out For A Change” 3:23
Firehouse
Peter Tarter, Radium
AMC Theaters
“Magic Chairs” :34
Fitzgerald & Co.
Quan Tran, Radium
Williamson-Dickie
“Wear With Purpose-George” :30
Williamson-Dickie
BEST OF DETROITLouis Lyne, Start Editorial
US Navy
“Melanie Molina” 2:30
Campbell-Ewald
Louis Lyne, Start Editorial
The Advertising Council
“Manicure” :30
Campbell-Ewald
Rich Smith, Beast Detroit
Bud Light Lime
“Can Confessions” :44
DDB
BEST OF LOS ANGELES
Kirk Baxter, Rock Paper Scissors
US Cellular
“Shadow Puppets” :60
Publicis & Hal Riney
Barnett Kiel, Cutters LA
Coca-Cola
“Bottles” :60
Rick Lawley, The Whitehouse/LA
Cadillac
“Re-Ignition” :60
Modernista!
BEST OF MINNEAPOLIS
JoLynn Garnes, Ditch
Famous Footwear
“Brand” :60
Campbell Mithun
Charles Gerszewski, Channel Z
Rapala Fishing Lures
“Freedom” :30
Pocket Hercules
Brody Howard, Ditch
Jennie-O Turkey
“Shoe Laces” :30
BBDO
Chad Nelson/Clayton Condit, Splice Here
Best Buy Gaming
“Best Buy-Wii Fit Plus” :30
Yellow Tag
BEST OF NEW YORK
Joseph Krings, Refinery
Museum of Modern Art
“I See: Rossine” :90
Taxi
Jacques Levet, Outside Editorial
Jaguar
“XF/XK” :90
Euro RSCG
Andrea MacArthur, PeepShow
Pepsi
“Pass” :60
TBWA Chiat Day LA
BEST OF SAN FRANCISCOTim Brooks, Beast San Francisco
Clorox
“Visitor” :60
DDB San Francisco
Tim Fender, Beast San Francisco
U.S. Cellular
“Calling All Communities” :60
Publicis & Hal Riney
Kelly Vander Linda, Collective
Washington’s Lottery
“Dog” :60
Cole & Weber
BEST OF TORONTOAlison Gordon, Relish
Pucker Up
“Sally” :40
Suneeva
Jason Grebski, Rooster
Mini
“Hands” :45
TAXI2
Mark Morton, School
Pfizer
“Breathe” 1:08
Zig
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More