We open on an arm wrestling match which on the surface appears to be mismatch–a geeky youngster against a big, burly guy. While a male audience urges the contestants on, it’s clear that the nerd is unperturbed, arm wrestling as he chomps on a hot dog in a bun with mustard. Meanwhile, his larger foe is struggling and straining just to keep the armwrestling at a level stalemate.
Finally the lad tires of the competition and, while still eating his hot dog, takes over the match and wins in an instant. The impact of the victory causes the table to explode and disintegrate as the once vocal crowd goes silent.
A supered message and a manly voiceover exhort us to “Eat Angus Beef Without Taking An Armwrestling Break.”
This offbeat spec spot was directed by Bo Mirosseni of Station Film.
Jon Peter was the DP.
Editor was Jai Shukla of Beast, New York.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More