Goodby, Silverstein & Partners, San Francisco, has hired Icaro Doria as a group creative director
Goodby, Silverstein & Partners, San Francisco, has hired Icaro Doria as a group creative director, working on Sprint. Previously, Doria was at Y&R New York, working as a global creative director for Dell Computers, as well as a group creative director running the Bacardi, Virgin Atlantic and VH1 accounts. He also worked at Saatchi & Saatchi NY, where he produced work for brands including JCPenney, Crest, Olay and StuffIt…..The team of Tim Geoghegan and Caprice Yu has joined Crispin Porter+Bogusky as associate creative directors/interactive. A hybrid team, they were hired from BBH New York where they helped create integrated campaigns such as Axe Lab and Axe's Bom Chicka Wah Wah, and had a leading role in the launch of Ally Bank. Previously, they were creative directors for the agency's ZAG brand-invention department. Prior to BBH, they were at 180 Amsterdam where they worked on traditional and digital campaigns for global clients such as Adidas, Dr Pepper, and Motorola….Nexus Productions' new division, Nexus Interactive Arts, has brought director Quayola aboard its worldwide roster. He is will known for his site-specific media art installations, which have gained recognition at shows across the globe, including London, Paris, New York and Buenos Aires. Work such as “Strata” and “Natures”, a series of films, prints and installations demonstrate Quayola's unique artistry and mastery of digital interactive media. A fourth “Strata” installation is currently in development with Palais Des Beaux Arts in Lille, France. Quayola has created spots for leading brands including Nike and Asics and the visuals for acts such as Jay Z and Kylie. Most recently, he worked with fellow Nexus directors, Minivegas, on the visuals for the Red Bull Music Academy's Warp vs Ninja Tune 3D Soundclash….Alexandra Leal, executive producer at wild(child), has become the company's managing partner, assuming management responsibilities over wild(child) and associated houses, including design arm Resident Creative Studio. She still retains her position as executive producer of wild(child) itself, founded by editor Yvette Pineyro. Meredith Machial continues as executive producer of Resident Creative Studio…..
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More