A woman in a lab coat appears nervous as she stands on a bustling sidewalk. We then see she has a bit of “stage” fright as she then walks into the middle of Times Square and recites a poem amidst a crowd of people milling about. She relates:
“I’m not the Next Top Model.
I won’t be America’s first President.
But that doesn’t make what I do any less important.
I turn waste into fuel.
I lower the price of gas.
And one day you can tell the Middle East where to ship their tankers.
I’m Maya Oliver, part-time scientist and full-time POET.”
This inspiring declaration loosely disguised as a poem promotes the biofuel prowess of ethanol producer POET, which operates 26 plants in seven states.
The commercial is one of three in a campaign that features symbolic POET employees sharing free-form poetry on how they are helping to solve America’s energy crisis and dangerous reliance on foreign oil.
The POET campaign will also be seen on CNN, Fox News, MSNBC, CNBC, Headline News and NBC’s Meet the Press over the next six months.
Philip Andelman of Partizan directed the three spots for 3 Advertising, Albuquerque.
The DP was John Perez.
Editor was Ken Mowe of Sunset Edit, Los Angeles.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More