The leaders of creative collaboration company DOMO are very proud to announce the addition of NYC-based COMMONWEALTH (https://instagram.com/commonwealthreps) for representation on North America’s East Coast, effective immediately.
Led by renowned director Andrรฉ Stringer and Managing Partner/Executive Producer Rani Melendez, DOMO is the commercial and branded-content production home for a hand-picked roster of top-tier directors and multidisciplinary creative talents. Along with Stringer, these talents include Chantal Anderson, Henrik Rostrup, Jonathan Klein, Julian King, Justice Mukheli, Mez for Heirs, and Noah Conopask.
Based on their track record of successful collaborations with creative agencies and brands alike, DOMO’s leaders searched extensively for a partner with the same acumen, who is equally hungry for growth. To allow its multidisciplinary talents to thrive in their leading roles as storytellers, their diligence emphasized core values, a focus on the right platforms, and commitments to both agility and effectiveness. For DOMO, COMMONWEALTH’s multi-talented founder Emily Friendship’s business prowess and her deep-seated passion sealed the deal.
“We are thrilled to continue our commercial and branding offerings into New York and the Eastern Seaboard with such a dynamic force,” said Melendez. “With her unique perspective, vast experience, and extensive network, Emily is the perfect person to be leading this effort.”
A collective of some of the industry's finest craft masters and visionaries, with a keen focus on integrity and inclusivity, COMMONWEALTH was launched by Friendship last October.
“I have been closely following DOMO’s progress since its inception,” Friendship began. “The level of artistry cannot be ignored, and I was also inspired by DOMO's unique approach to the business of filmmaking. Creativity and visual eloquence are at the center of every decision for me. Importantly, I have also come to learn that we also share the very same values: graceful disruption, boundless adaptability, and collaboration in every sense of the word.”
DOMO is handled on North America’s West Coast via Melissa Ross Represents (https://www.melissarossrepresents.com).
See more at https://domo.site.
About DOMO
As a creative collaboration company, DOMO’s integrated capabilities span the full creative spectrum, with multidisciplinary expertise that includes ideation, production, finishing, and music. Working alongside global leaders at the intersection of storytelling and culture, DOMO shepherds projects through a bespoke collective process, to radically change the future. At once micro and macro, DOMO shapes big pictures while perfecting every detail. See more: https://domo.site.
AICPโs Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICPโs Vice President, Equity & Inclusion. โThe demand for demographic information from marketers directly and their advertising agencies continues to grow,โ Brown notes. โAs our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More