Mark Gilbert of Los Angeles-based production house HELLO! directed a droll “Missing Something” campaign for Sears Optical out of Chicago agency Sponge.
One of the spots, “Dog Days,” centers on a near-sighted man who fires up the backyard grill, lighting what he thinks is charcoal. But his visual impairment leads to his mistaking a bag of dog food for a bag of briquets. At least he has an acute sense of smell. Once he sets the dog food ablaze, his olfactory acumen perceives that something is indeed amiss. Perhaps its time he went to Sears Optical to bring his eyesight into focus.
The spot ends with a canine visiting his doggie bowl only to turn away. A bowl full of charcoal is hardly appetizing.
The Sponge team included creative director Paul Brourman, copywriter Patrick Hoopes, art director Jesse Freese and producer Colleen Dirsmith. Richard Henkels was the DP. Editor was Mark Jepsen of Cutters, Chicago.
BAILEY, ASC, TO JUDGE KODAK COMPETITION John Bailey, ASC will judge the regional entries of the 2010 Kodak Film School Competition for the second consecutive year. The competition is designed to recognize innovative visual storytelling demonstrated by current film school students and recent graduates from the Asia Pacific region, Latin America, United States/Canada, and Europe.
“We introduced this competition 11 years ago with the goal of inspiring the next generation of filmmakers,” said Johanna Gravelle, worldwide manager, Education Segment, for Kodak’s Entertainment Imaging Division. “It’s an integral part of our commitment to tomorrow’s filmmakers.”
Kodak is currently accepting submissions at the national level. Finalists will be judged by Bailey, who will select one winner from each region. The prize includes a trip to the 2011 Clermont-Ferrand Short Film Festival in France, where the winners will have the opportunity to screen their films in the Kodak Short Film Showcase.
Bailey has compiled more than 70 cinematography credits spanning such films as American Gigolo, Ordinary People, The Big Chill, The Accidental Tourist, Groundhog Day, In The Line of Fire, and As Good As It Gets. Additionally, Bailey was recently named the 2010 Kodak Cinematographer-in-Residence for the spring quarter at UCLA’s School of Theater, Film & Television. In this program, students can receive direct guidance from noted cinematographers.
National Kodak Film School Competition finalists will be selected by August 30, and regional winners will be announced by November 1. For further information, visit www.kodak.com/go/filmschoolcompetition
PEOPLE IN THE NEWS…. Mathias Appelblad, Toygar Bazarkaya and Ralph Watson have joined BBDO New York as executive creative directors. Appelblad was mostly recently interactive creative director at Swedish shop Forsman & Bodenfors. At BBDO, he will take on a new role as director of innovation. Bazarkaya moves to BBDO N.Y. from BBDO Dusseldorf where he was CCO. He will lead global creative efforts on P&G. Watson joins from Saatchi NY, where he was senior VP/creative director and head of art. At BBDO N.Y., he will primarily oversee AT&T….Clay Weishaar has been hired as senior art director for the L.A. office of David&Goliath. Most recently, Weishaar worked at Razorfish‘s L.A. office as senior art director….
