An experienced producer, manager, and business development expert, Williams joins Whitehouse Post after spending the past decade working for shops including 72andSunny, TBWA/Chiat/Day, Juice Studios, MPC, and The Mill. “My advertising career was born in LA at 72andsunny and TBWA/Chiat/Day,” says Williams. “From producing high-end, large-scale events at the naval observatory and state department in DC, to the fast-paced, creative-driven advertising world in LA, the first day I set foot in this industry I knew I had found my calling.”
During her career, Williams has engaged new business creative partnerships with a variety of top-tier brands such as Apple, Mercedes, Meta, Airbnb, Adidas, Miller Lite and Lexus. With experience at ad agencies, and production and visual effects houses, Williams brings a broad understanding of post and creative workflow to the role. For her, filling the Executive Producer position was the perfect next step. In addition to leading the New York team, she will focus on growth, new partnerships, and strategic alliances. “When presented with this exciting opportunity of joining Whitehouse as EP, I knew pretty quickly this was the career move I’d been searching for,” says Williams. “I could tell during the interview process what it would be like to work with this team of talent, everyone was so kind and collaborative and cares immensely about doing great work. Their reputation across the industry is globally recognized as one of the top tier editorial companies in the world. I also love that they are independently owned and offer creative resources beyond editorial through their partnerships with companies like Carbon, Cap Gun, and Scholar.”
“Brooke could not have come to us at a better time,” says Partner Joni Williamson. “Her enthusiasm and solid reputation in our industry are next level. I am beyond excited to work alongside her and I know our editors feel the same.”
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More