We open on a clash of tiny toy weapons wielded by action figures held by two young boys. This innocent skirmish in a desolate landscape then escalates as behind the kids are two teenagers who, each with slingshot in hand, are firing water balloons at one another. Behind them are soldiers exchanging gun fire with a man standing behind a car.
Explosions then fill the air as heavy artillery is brought to bear with soldiers and a tank entering the picture. Hovering behind them are a helicopter on one side and a fighter jet plane on the other, exchanging fire, with the copter eventually blown away in an explosion.
A super appears on screen which reads, “Where stories make it big,” followed by the Newport Beach (Calif.) Film Festival logo and its running dates (April 22-29).
“Drama” is one of two trailer spots in the campaign, the other titled “Romance,” which shows a progression from innocent love to the kinky.
The trailers were directed by Erich Joiner from Tool of North America, and shot by Oscar-winning DP Robert Richardson (who also directs spots via Tool) for ad agency RPA, Santa Monica. Editor was Hank Corwin of Lost Planet.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More