MIRIMAR Creative Group, a creative agency that works with brands at the nexus of advertising, entertainment, and technology has made Executive Creative Director Nick Morrissey and Chief Strategy Officer Meredith Chase partners to help shape the future of the business as it continues its growth trajectory.
This past year has been one of major wins for the agency: MIRIMAR has doubled in size thanks to recent new business partnerships—a mix of both AOR and projects. And it has had a successful awards season. MIRIMAR took home multiple 2022 Cannes Lions awards and was named Cannes Independent Agency of The Year in Entertainment. They also were honored with the 2022 Ad Age Small Agency of the Year Award.
When Founder/CCO John McKelvey and Founder/Managing Director Luke McKelvey moved the agency to L.A. with eyes on the entertainment space, Morrissey was the first lead creative they tapped. Morrissey has been an integral part of the agency’s success including the Cannes Lions winning work for Gopuff and Apple TV+.
Morrissey garnered 15 years of experience working at iconic creative agencies Goodby Silverstein and Wieden+Kennedy Portland on Nike and Old Spice before partnering with Apple directly to launch the iPhone, Watch and Apple TV+. He also helped create the award-winning Expensify This campaign for Expensify while at John McKelvey’s previous agency, John X Hannes.
“Nick is a rare talent, and we’re proud someone of his caliber and worldwide recognition has joined MIRIMAR,” said John McKelvey. “His creative abilities span outstanding advertising and entertainment first formats: music videos for artists including Grammy winners, Portugal The Man, TV shows and feature film development.”
Chase built her career on creating consumer-obsessed marketing for some of the world’s most visible brands. She joined MIRIMAR in 2021 after stints on both the agency and the brand side including a decade at Nike. In fact, it was as a client at Under Armour that she first met John McKelvey. Together, they were part of the team that developed “I WILL WHAT I WANT,” one of the most-successful marketing campaigns done to date for Under Armour and most awarded campaign at Cannes.
With a career that has encompassed residencies at Wieden + Kennedy, Nike, and Swift, Chase is a savvy marketer with expertise in helping clients navigate and excel in the ever-changing media landscape.
“Branded entertainment is a huge opportunity for clients to authentically connect with their consumer,” Chase said. “However, it can be scary for brands to play outside of traditional advertising where they have less control over their brand narrative. At MIRIMAR, we understand the importance of brand, and as chief strategy officer, my role is to help infuse brand strategy and stewardship to our clients across all phases of the branded-entertainment marketing mix.”
“Meredith has been instrumental in the continued growth of MIRIMAR and brings a high level of strategic rigor to our business and our clients. We are excited to have such an accomplished marketer and strategic leader as a partner,” added Luke McKelvey.
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More