Full-service advertising agency Bader Rutter's short film Direct Positive has been awarded "Best Documentary 2022" by audiences of the FEEDBACK Female Film Festival. Direct Positive, which premiered at the Milwaukee Film Festival in late April, is the result of a partnership between Milwaukee-based agency Bader Rutter and TEMPO, a membership organization dedicated to furthering the impact of women leaders in the Milwaukee area.
In August, audiences of the Los Angeles-based FEEDBACK Female Film Festival screened Direct Positive, leaving rave reviews: "Direct Positive was so beautiful and inspiring. I absolutely loved getting to hear the stories of all these empowered women in leadership," one viewer said. "I think the filmmakers were really smart in the way that they shot [Direct Positive], in the way that they edited this. It all had this lovely flow to it," another said.
"I continue to be humbled by the way this film is resonating with audiences," said Sarah Kmet-Hunt, executive creative director at Bader Rutter and co-director of Direct Positive. "This latest honor from the FEEDBACK Female Film Festival shows how important it is to ensure a diverse group of women have a seat at the table wherever important decisions are being made."
The project began with TEMPO members sitting for portraits with Milwaukee-based tintype photographer Margaret Muza. But what the 120-year-old camera revealed was far deeper than anyone expected.
Over two days of portraits and intense interviews, the women of TEMPO shared their challenges, inspirations, stumbles and victories. Muza's images show the beauty and power of each woman without filters, Photoshop or assumptions. At the same time, the women reveal the beauty and power of their own unfiltered stories.
A team of women from Bader Rutter wove those stories together to create Direct Positive. The result is an honest and raw look at how female leadership has changed the workplace and the world for the better — and how much progress still needs to be made.
"At TEMPO, we like to say that 'the world moves when women rise.' Direct Positive features a chorus of strong women's voices sharing how they've risen above all obstacles to move the world toward a better future for all," said Jen Dirks, president and CEO, TEMPO. "We're thrilled that audiences are connecting with their stories and giving them a larger platform."
Since its premiere at the Milwaukee Film Festival, Direct Positive has screened at both the San Francisco Documentary Festival and FEEDBACK Female Film Festival.
"My hope is that viewers take these stories to heart. Let's all embrace the fact that our world still has work to do to support women and to empower the women to stop trying to fit other's molds and to own their truths," Kmet-Hunt said. "That, to me, is the kind of world all women deserve and the kind of world we should create for the women after us."
Arrange a screening of Direct Positive here – and learn why audiences say more people need to see this award-winning film.
About Bader Rutter
Bader Rutter is a full-service advertising and marketing agency with offices in Milwaukee and Chicago. It is both the largest agricultural marketing agency and the leading B2B marcom agency in the country. With close to 245 full-time employees in 13 states, Bader Rutter offers a full array of advertising, digital and social media, public relations, business consulting, and branding and design capabilities. The employee-owned agency's expertise includes core work in agriculture, the food production system, pet care and animal health, manufacturing, insurance and financial services.
About TEMPO
TEMPO is the largest professional women's group in Wisconsin, composed of nearly 800 members representing diverse industries, functions and companies from throughout the Milwaukee area and Southeastern Wisconsin. TEMPO serves its membership of executive, senior and C-level and Emerging Women Leaders through educational programming and professional development, networking opportunities, relationship building and mentoring, with the goal of empowering women to achieve and sustain leadership roles. Learn more at https://www.tempomilwaukee.org/.
Award-Winning Director Rachel Annette Helson’s Film “Good Daughter” Enters the 2025 Oscars® Race
With the 2025 Oscars® season heating up, director Rachel Annette Helson, an alumni of the 2019 SHOOT New Directors Showcase, enters the race for Best Live Action Short Film with Good Daughter, a crime drama that stars Netflix alum Samantha Sloyan. Good Daughter follows Rebecca (Sloyan), a woman who cons dementia patients by pretending to be their daughter – until the con catches up with her. The gripping narrative explores the rampant issue of financial exploitation of vulnerable seniors, and it’s personal for Helson. “Both of my Grandmothers passed away from Alzheimer’s,” she shared. “My family spent lots of time in the memory care facilities with them, but not everyone was so lucky. I saw a lot of lonely, abandoned people who had few visitors and no one by their side as they were dying. Good Daughter grapples with complex moral questions as it looks at someone who gives time to patients in their last days – but takes valuables in return. And there’s a great reveal at the end that really brings it full circle.” A huge part of the film’s success goes to lead actress Samantha Sloyan whose performance has been universally praised - and even won her the Best Actress award at Cindependent Film Festival as well as a Best Actress Nomination at Catalina Film Festival. “Samantha brought the perfect blend of humanity, humor and nuance to the role,” said Helson. “Her performance will make you laugh and punch you in the gut. She’s truly a powerhouse.” Sloyan has garnered accolades in recent years for playing characters that audiences love to hate. Most famously, she starred as Beverly Keane in the hit mini-series Midnight Mass, earning a nomination for Best Supporting Actress in a Limited Series by the... Read More