Beef Films, Santa Monica, has added directors Joe Schaak and Danny T. (Trachtenberg) to its roster. The latter is known for his documentary style filmmaking while Schaak’s reputation is in wry, intelligent, comedic work. They join a Beef directorial lineup which includes Pascal Franchot, Todd Heyman, Adam Martin, Michael Pescasio and founding helmer Nick Spooner. Beef and Chop House Edit are sister companies….Imagination continues its growth in North America with the hiring of creatives Brad Dixon and Gino Reyes, who both are in the agency’s N.Y. office. Dixon spent the last two years at Great Works, a Swedish digital agency, where he was lead creative on the Malibu rum global account, while also producing work for such brands as Absolut, IFC and the Sundance Channel. Reyes was most recently a senior designer at Anomaly New York…Transistor Studios, New York, has hired Jesse Kurnit as senior producer. Kurnit produced with Quiet Man, Pure, and was previously the head of production at 1st Avenue Machine…
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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