Bruce A. Goronsky–a noted agency producer and entrepreneur who founded editorial house Fleet Street Pictures, which enjoyed a seven-year run in the Bay Area–died on Monday, March 29, in San Francisco of cancer. He was 61.
Goronsky served as a producer at such ad shops as Foote, Cone & Belding, San Francisco, and Ogilvy & Mather, Los Angeles. At FCB his work on Levi’s and Clorox earned a pair of Clio Awards and a regional Emmy. A native of Seattle, he moved to San Francisco after college to pursue his career in advertising and broadcast production.
Goronsky’s personal interests included a love of senior Golden Retrievers and a particular joy in vintage car racing with his Shelby Mustangs. He is lovingly remembered by his many friends and colleagues, by his father and brother, Ade and Paul Goronsky of Seattle, by his wife of 25 years, Louise Ure, and by the children of his heart, Brian and Maya Washington of San Francisco. All who knew Bruce Goronsky will remember his laugh that entered the room before he did.
A memorial celebration in Goronsky’s honor will be held at the Firehouse at Fort Mason in San Francisco, from 3 to 7 p.m. on Thursday, April 8. RSVP and inquiries can be made to Anna Frost, an agency colleague of Goronsky over the years, at (415) 459-5901. Memorial contributions in Goronsky’s name may be sent to the San Francisco chapter of the Society for Prevention of Cruelty to Animals (SPCA at http://sfspca.org/) or San Francisco-based residential shelter and family services program charity Raphael House (http://www.raphaelhouse.org/).
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More