On Friday, June 10th, documentary feature Angelheaded Hipster: The Songs of Marc Bolan and T-Rex, premieres at the Tribeca Film Festival. The film, which shares its name with the 2020 tribute album, is an ode and homage to Marc Bolan, the mop-headed T-Rex bandleader whose unique approach to pop songcraft birthed a legacy of musicians who were profoundly impacted by his work. Director Ethan Silverman, who was also involved in the making of the album, produced by the late Hall Willner, partnered with Sonic Union and Mix Engineer Michael Marinelli to create a sonically dynamic mix for the film.
As seen in the film, the list of Bolan acolytes happens to include some of the biggest names in music — U2, Billy Idol, Joan Jett, Ringo Starr, Nick Cave, and Elton John are all on hand to celebrate his work in interviews and performance footage. These combine with archival footage to trace Bolan’s life from his teenage years digging through Carnaby Street dustbins with David Bowie to his tragic death at the age of 29.
“The film itself became a mixed-media project due to the far-flung nature of filming, archival and, ultimately the recent pandemic, during which time the film was completed,” says Silverman. “Marc Bolan’s unique spin on Rock & Roll, use of rhythm, poetic wordplay, and gender fluid fearlessness deserve a fresh look. This film is neither a biopic nor a ‘making of’ documentary, rather it is a celebration of creativity looking backward and forward at the same time.”
Mixing and interweaving audio from numerous and varied sources presented Marinelli – whose credits include longform projects for Paul McCartney, Prince, and Red Hot Chili Peppers, along with music videos for such artists as Tom Petty, Prince, Dolly Parton and Travis Tritt – with a welcome challenge to honor Bolan’s legacy with sound that delivers an authentic, engaging audio experience.
“From my first conversation with Ethan about ‘Angelheaded Hipster’ I knew this was a film I had to be a part of for so many reasons,” explains Marinelli. “My career was forged by a love of music and my early experiences were on longform projects with music at the forefront. Marc Bolan’s poetry and songwriting have left an indelible mark, and to apply what I love to do as both a musician and engineer to a story for music lovers is an incredible honor. It was both a technically challenging and creatively joyful process from start to finish, with many poignant moments along the way.”
“Collaborating with Michael Marinelli and Sonic Union has been an incredible experience, concludes Silverman. “I presented Michael with technical challenges that would have frightened lesser humans. Our package included zoom calls with wonky wi-fi from all over the world to various levels of production sound and he turned it into a seamless aural experience. This film was made with grit and love over a period of a few years including the pandemic, and Michael responded with tenfold enthusiasm to help the editorial team bring us to the finish line.”
About Sonic Union:
Great stories are best told with sound consideration, and our tight-knight, approachable, and inspired team is trusted with some of the highest-profile collaborations in the industry. Sound design, music, audio production and post – we were born to translate what you imagine for all to hear.
Angelheaded Hipster: The Songs Of Marc Bolan & T Rex Feature Credits
Written & Directed By: Ethan Silverman
Conceived And Produced By: Bill Curbishley & Ethan Silverman
Co-Producer: Isaac Hoff
Executive Producer: Dan Braun
Executive Producers: Hartwig Masuch, Fred Casimir, Alistair Norbury, Stuart Souter
Edited By Michael Taylor, Ace, Alexander Frasse
Director Of Photography: Gus Ford
Audio Postproduction: Sonic Union
Mixer: Michael Marinelli
Executive Creative Producer: Halle Petro
Head of Production: Pat Sullivan
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More