Veteran creatives Arthur Bijur and Pat Stern have teamed with director David McNamara to launch Workshop, a N.Y.-based full service ad agency with production capabilities across all media. The new venture offers strategy, creative, digital marketing and branding solutions, as well as editing and post services. Bijur is best known as creative co-founder of Cliff Freeman and Partners. Stern served as a creative director at R/GA. And McNamara was a creative at DDB and currently continues as partner/director at his own production house, Collective….Director Dean Karr and studio Wild Media have signed with Burbank-based Lemonaide Media for commercial production. Karr will be repped by Lemonaide, headed by exec producer Jeanne Mattiussi, for North American broadcast spots and web media….Editorial house Beast has hired Elizabeth Krajewski as executive producer at its New York facility. She formerly worked at jUMP where she started as a senior producer in 2005 before being promoted to exec producer in ’07. Beast maintains facilities in N.Y., Santa Monica, Chicago, Detroit, San Francisco and Austin….Editor Jeremy Baumann has joined creative digital shop Click 3X in N.Y….Bang Music has hired Anne Kaehny to serve in the newly created position of head of strategy & development. She will spearhead the company’s new media and social networking strategies, manage its online portfolio and credentials messaging, and be project coordinator between Bang’s office/studios in N.Y.’s Flatiron District and its new audio post services for film and TV in SoHo. She will work directly with Bang’s exec producer Brad Stratton and sr. producer Sara Iversen in developing client interaction online and face-to face….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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