There’s a saying that clothes make the man. Well this spot shows that the right suit can make a man feel like a superhero as we first see him rescuing cats and dogs out of a burning pet store. He then pushes aside a showboat martial artist/would-be attacker on the sidewalk, and then heads for the park where a bat-wielding, blindfolded lad is flailing away at a pinata–but instead is repeatedly striking our suit-clad protagonist, who explains that his suit makes him feel invincible.
“But instead of some billowy tunic, I’m sporting these killer threads,” he affirms.
Next he’s wearing the youngster’s blindfold and hopping on a pogo stick into oncoming street vehicular traffic. Indeed K&G provides invincible apparel at defiantly low prices.
“Modern Day Hercules” is one of two spots in a TV campaign directed by Baker Smith of harvest for Mullen, Winston-Salem, N.C.
The DP was Bill Pope. Editor was Tom Scherma of Cosmo Street. Visual effects house was Mass Market.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More