Jeremy Leeds has joined San Francisco-based production/post/motion graphics/interactive media studio TEAK as senior interactive producer. He will work closely with executive producer Greg Martinez.
Leeds specializes in managing large-scale, complex interactive and web development projects, working with clients on custom designed websites, microsites and landing pages that have included such features as email messaging platforms, robust content management systems, and interactive interfaces.
Leeds was recently at Mekanism where he produced a pair of marquee projects including a comprehensive Flash video microsite and a social network for Harmonix/EA’s popular Rock Band videogame. While at Mekanism, he also had a hand in comedic tongue-in-cheek interactive site for Tostitos, in which users can watch a fictional organization (the National Organization for Legislation Against Fun-NOLAF) rail against the detrimental effects of Tostitos chips.
Among the other clients for whom Leeds has worked on projects are Ferrari, McAfee, SoBe, Toshiba, TheTourOperator.com, Sony, Oracle, Ask Jeeves, Selectica, Emindhealth.com, Kodak, AirTreks and Charles Schwab.
Prior to Mekanism, Leeds was a senior interactive producer at Loomis Group, interactive producer at Attik, and project manager at Landor & Associates, and Fluid, Inc.
Effie UK and Ipsos Report Concludes Marketing Industry Should Do Its Part To Heal Societal Divisions
Society has never been more divided, according to a new report Healing the Divide in which Effie UK and brand and advertising experts from Ipsos explored brandsโ role in shaping society and healing societal divisions.
The report details how instability, inflation, and COVID recovery โthe convergence of multiple interconnected crises around the world that coincide with and amplify each other, causing hard to resolve systemic challenges, have become the norm over the past few years. As a result, the use of division as a weapon is now a major theme in todayโs culture and politics, and sadly 47% of the UK and 49% of the US agree with the statement that โWithin my lifetime, society in my country will break down,โ according to Ipsos Global Trends 2024.
While some brands have tried to respond to this, the report finds responsible marketing is now threatened by weaponized division. It points to the World Federation of Advertisersโ decision to shut down the Global Alliance for Responsible Media following an antitrust lawsuit filed by Elon Muskโs X, combined with DEI rollbacks, as significant setbacks.
The report says these setbacks underline the importance of marketing in solving collective problems, such as climate change, food security, and harmful online content. It also points to a need for marketers to take more interest in and more responsibility for healing divisions.
Research claims marketers are ideally placed to build and rebuild the antidote to division (trust, empathy, a sense of control, connection and collaboration). According to the Ipsos Veracity index of trusted professionals, society is becoming more trustworthy of advertising executives. Additionally, 57% of Britons agree that brands should communicate their... Read More