Discover everything that fishing and boating can bring into your life. Find your best self on the water.
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVo. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting their lines into the waters of life and finding their best selves.
SPW Credits
Client: Recreational Boating and Fishing Foundation
Director of Marketing: Rachel Piacenza, Sr. Digital Marketing Director: Joanna Lario
Agency: Colle McVoy
Executive Creative Director: Dustin Black, Creative Director / Copywriter: Carla Ballecer, Creative Director / Art Director: Brian Boord, Producer: John Borchardt, Group Account Director: Mike Schwab
Production Company: Rakish
Director: Fern Berresford, Managing Director: Preston Garrett, Executive Producer: Gabe Reiter, Head of Production: Heather Weinstock, Creative Producer: Chiara Useche, Line Producer: Russell Katzman, Line Producer: John Malina, Asst. Prod. Supervisor: Emily Critcher, 1st A.D: Rick Fisher, 2nd A.D: Chad Schwartzkopf
Editorial: Whitehouse Post – US
VFX: Carbon
Music: Squeak E Clean Studios
Sound and Mix: HiFi
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
