Director Jimmy Marble, a maelstrom of style and irreverence, recently released his first project as a member of the Golden LA family: A lighthearted, action-packed spot for the launch of the NIKE KIDS “Air Max 270 Go” shoe. He adds this shoe launch spot to an expansive and versatile portfolio, which includes commercial shorts for Target, Pinterest, and Marc Jacobs, photography of celebrities like Ariana Grande, and several Vimeo Staff Pick-ed short films.
Framed within the context of the dad asking the child what she did that day, the Nike Kids Air Max spot follows a little girl from sun-up to sun-down, joyfully riding her bike, kicking a soccer ball, and gliding along on a skateboard toboggan. While highlighting the vibrant kid’s shoe in a variety of different playful contexts, Marble also seamlessly blends his colorful sense of surrealism and design with genuine, relatable emotion.
SPW Credits
Client: Nike Kids | Global Brand Director: Jared Gillman, Art Director: Lisa Hopey, Brand Narrative Manager: Grant Smith, Designer: Kelly Ongkowidjojo, Art Director: Margherita Urbani, Producer: Marie Foley, Production Coordinator: Lauren May, Studio Coordinator: Haley Thomas, Sr. Studio Manager: Emmery McNamara, Sr. Art Director: Jenny Tondera, Sr. Brand Narrative Director: Go Wakimoto
Production: Golden LA | Director: Jimmy Marble, Managing Director: Matthew Marquis, Head of Production: Arwa Ibrahim, Producer: Eugene Sapp, Production Manager: Diamonique Drummond, Production Coordinator: Mary Leake, DoP: Nikita Kuzmenko, Production Designer: Tatiana Bianca van Sauter, Wardrobe: Imogene Barron, Makeup and hair: Heidi Nymark, BTS Photographer: Dimitri Tzoytzoyrakos
Editorial / Post: Golden LA | Studio EP: Kevin Gallagher, Producer: Pierre Nobile, Editor: Casey Swoyer, Animation: Jonathan Nee, Compositing/Finishing: Alex Brodie, Assistant Editor: Luke Sargent, Senior Colorist: Aubrey Woodiwiss
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
