Created for Almarai via JWT Riyadh, produced by Dreambox, and directed by Plástico (represented via the Easy Mondays+Poster partnership in the US), “Truth Freshness” seamlessly takes us through the farming, procurement, and preparation of the ingredients required for a delicious meal. The actors remain still, and only the camera moves, from farm, to home, to kitchen (where steam rises from the pan on the stove), and, finally, out back, to a family BBQ complete with grilling, and a beautifully dressed table. Almarai produces high-quality dairy, beverage, and culinary products.
SPW CreditsClient: Almarai | Spot Title: "Trusted Freshness" | First Airdate: February 2023 Agency: JWT Riyadh Executive Creative Director: Rayyan Aoun, Creative Director: Jean El Azar, Agency Producer: Joe Abou-Daher, Production Manager/ Line Producer:Diane Hitty, Production coordinator: Tamuna Arbolishvili, Art Director: FourK, Wardrobe: Lea Hambarsounian, Food Stylist: Samar Mhanna, Photographer: Steve Kozman, Production Company: Dreambox, Executive Producer: Marwan Nicolas, Producer: Maya Mahfouz, Director: Plástico (represented in the US via Easy Mondays, under its EM+Poster banner), DOP: Rokas Šydeikis Post production & Grading: pixelmob Post producer: Jessy Nicolas & diana tannous Music: Ansgar Huppertz
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