The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life. The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast.
The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style.
SPW Credits
DICK’S SPORTING GOODS (CALIA BRAND) ED PLUMMER, CHIEF MARKETING OFFICER; TOM HASSETT, VP OF CREATIVE; KATE FEDISHEN VP, GLOBAL BRAND & CATEGORY MARKETING (SOFTLINES); ALYCIA SCOTT VP, DESIGN; KIM MOYNIHAN, DIRECTOR OF GLOBAL BRAND & CATEGORY MARKETING; MACKENZIE HOOPS, CREATIVE DIRECTOR; LEANNA GASBARRE, SR. BRAND MANAGER; TODD MOLINE, SR. CREATIVE MANAGER
BADGER AGENCY MADONNA BADGER, CHIEF CREATIVE OFFICER; NATALIE TROUBH, PRESIDENT; CELESTE HOLT-WALTERS, HEAD OF PRODUCTION; MADDIE ECHEVERRIA PRODUCER; CARLY MILDEN ACCOUNT DIRECTOR; IVAN WOLIN, SENIOR ART DIRECTOR; ABBY KLOPPENBURG, SENIOR COPYWRITER; BROOKE ADLER, ART DIRECTOR; HANNAH O’TOOLE, COPYWRITER
TALENT SHAWN JOHNSON EAST, DASCHA POLANCO, ALEXANDRA O'LAUGHLIN, HANNAH BRONFMAN
CMC FORECAST (SIGNATORY CO PRODUCER) ASHLEY SALUGA, BUSINESS AFFAIRS , CMC ON SET PRODUCER
GRAND CREW (PRODUCTION COMPANY) IAN KAPLAN, EXECUTIVE PRODUCER; STEVEN BRAHMS, DIRECTOR/PHOTOGRAPHER; SAMMY SUH, DIRECTOR OF PHOTOGRAPHY; GEOFF SEAN LEVY, BTS PHOTOGRAPHER; WESLEY STEBBINS PERRY, LINE PRODUCER ; CHRISTEN PINKSTON, LINE PRODUCER; MIKE HART, 1ST AD
MODERN POST (EDITORIAL) MORGAN ESCOBAR, PRODUCER; CLAY DOGGETT EDITOR
FINAL BYTE (FLAME) IRA MORRIS, POST PRODUCTION SUPERVISOR
RARE MEDIUM (COLOR) HEATH RAYMOND, EXECUTIVE PRODUCER/PARTNER; MIKEY ROSSITER, COLORIST
UNIVERSAL MUSIC GROUP (MUSIC) MAGNUS THE MAGNUS, COMPOSER
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
