The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life. The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast.
The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style.
SPW CreditsDICK’S SPORTING GOODS (CALIA BRAND)
ED PLUMMER, CHIEF MARKETING OFFICER; TOM HASSETT, VP OF CREATIVE; KATE FEDISHEN VP, GLOBAL BRAND & CATEGORY MARKETING (SOFTLINES); ALYCIA SCOTT VP, DESIGN; KIM MOYNIHAN, DIRECTOR OF GLOBAL BRAND & CATEGORY MARKETING; MACKENZIE HOOPS, CREATIVE DIRECTOR; LEANNA GASBARRE, SR. BRAND MANAGER; TODD MOLINE, SR. CREATIVE MANAGER
BADGER AGENCY
MADONNA BADGER, CHIEF CREATIVE OFFICER; NATALIE TROUBH, PRESIDENT; CELESTE HOLT-WALTERS, HEAD OF PRODUCTION; MADDIE ECHEVERRIA PRODUCER; CARLY MILDEN ACCOUNT DIRECTOR; IVAN WOLIN, SENIOR ART DIRECTOR; ABBY KLOPPENBURG, SENIOR COPYWRITER; BROOKE ADLER, ART DIRECTOR; HANNAH O’TOOLE, COPYWRITER
TALENT
SHAWN JOHNSON EAST, DASCHA POLANCO, ALEXANDRA O'LAUGHLIN, HANNAH BRONFMAN
CMC FORECAST (SIGNATORY CO PRODUCER)
ASHLEY SALUGA, BUSINESS AFFAIRS , CMC ON SET PRODUCER
GRAND CREW (PRODUCTION COMPANY)
IAN KAPLAN, EXECUTIVE PRODUCER; STEVEN BRAHMS, DIRECTOR/PHOTOGRAPHER; SAMMY SUH, DIRECTOR OF PHOTOGRAPHY; GEOFF SEAN LEVY, BTS PHOTOGRAPHER; WESLEY STEBBINS PERRY, LINE PRODUCER ; CHRISTEN PINKSTON, LINE PRODUCER; MIKE HART, 1ST AD
MODERN POST (EDITORIAL)
MORGAN ESCOBAR, PRODUCER; CLAY DOGGETT EDITOR
FINAL BYTE (FLAME)
IRA MORRIS, POST PRODUCTION SUPERVISOR
RARE MEDIUM (COLOR)
HEATH RAYMOND, EXECUTIVE PRODUCER/PARTNER; MIKEY ROSSITER, COLORIST
UNIVERSAL MUSIC GROUP (MUSIC)
MAGNUS THE MAGNUS, COMPOSER
HEARD CITY (FINAL MIX)
JACKIE JAMES, EXECUTIVE PRODUCER; LIANA ROSENBERG, SENIOR PRODUCER; EVAN MANGIAMELE SOUND DESIGNER/MIXER
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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