โWhat does Mother Natureโs garden look like? This isnโt a question you get to answer every day,โ saysย THINKING MACHINEโs Matthew Docter whenย describing the process of creating this visually stunning, two-spot campaign forย Brunnerย & Vespyr Brands. โWords like natural, fantastical, and other-worldly were used more than once!โ adds Jason Docter. โWe knew we had the chance to create something unique, and both the agency and client agreed. They were super supportive and excited about pushing the idea from start to finish.โ
Inspired by the surreal structures ofย Las Pozas, the twins worked closely with production designers Jorge Vujosevich (Mexico City) & Justin Trask (Los Angeles), as well as PS260 (post), to create a mystical, enchanting world that playfully balances reality and imagination.ย
Shooting on a stage in Mexico City, the set build required massive amounts of practical plants and flowers watered daily, while the art and production teams finalized details. โIt feels like anything is possible in Mexico City. Itโs an inspiring place. Creativity is everywhere. Weโve all seen plenty of commercials for cold remedies before. This couldnโt just be one more that nobody remembered. We had to do something that was going to stand out in a big way,โ saysย Brunnerโsย Kevin Corfield.
