“What does Mother Nature’s garden look like? This isn’t a question you get to answer every day,” says THINKING MACHINE’s Matthew Docter when describing the process of creating this visually stunning, two-spot campaign for Brunner & Vespyr Brands. “Words like natural, fantastical, and other-worldly were used more than once!” adds Jason Docter. “We knew we had the chance to create something unique, and both the agency and client agreed. They were super supportive and excited about pushing the idea from start to finish.”
Inspired by the surreal structures of Las Pozas, the twins worked closely with production designers Jorge Vujosevich (Mexico City) & Justin Trask (Los Angeles), as well as PS260 (post), to create a mystical, enchanting world that playfully balances reality and imagination.
Shooting on a stage in Mexico City, the set build required massive amounts of practical plants and flowers watered daily, while the art and production teams finalized details. “It feels like anything is possible in Mexico City. It’s an inspiring place. Creativity is everywhere. We’ve all seen plenty of commercials for cold remedies before. This couldn’t just be one more that nobody remembered. We had to do something that was going to stand out in a big way,” says Brunner’s Kevin Corfield.
SPW CreditsCLIENT: Vespyr Brands\President – John J. Francis, Head of Consumer Healthcare NA – Ranjan Chaudhuri AGENCY: Brunner Chief Creative Officer – Rob Schapiro, Creative Director – Kevin Corfield, Art Director – Derek Julin, Senior Producer – Emily DeShantz, Director, Business Development & Strategy – Patrick Culhane PRODUCTION: Thinking Machine Directors – Docter Twins, Executive Producer – Alon Simcha, Producer – Matt Ackerman, Director of Photography – Mateo Londono, Production Designer – Jorge Vujosevich, Service Company: The Lift EDIT: PS260 Editor – JJ Lask, Assistant Editor – Christian Frahme @chricolasfrage, Kevin Huang, Executive Producer – Raná Martin, Assistant Producer – Dylan Scott, Managing Partner – Zarina Mak FINISHING: PS260 Finishing Producer – Natalie Raffaele, Lead Flame Operator – Christopher Memoli, CG Animation – Ideas & Stuff, COLOR: Company 3 Colorist – Kath Raisch AUDIO: P.S. 260 Mixer – Nicole Pettigrew MUSIC: Thinking Machine Composer – Christian Moder & Docter Twins
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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