State Farm’s representative shows up to remind its clients that their low prices can adjust to any budget, without having to say goodbye to dance classes.
SPW CreditsClient: State Farm
Chief Marketing Officer: Alyson Griffin, AVP, Marketing: Patty Morris, AVP, Marketing: Lupe Alcala, Marketing Director: Sue Beigie, Marketing Director: Clinton Inselman, Marketing Manager, Creative Planning/Production: Susi Lucas, Marketing Analyst: Mariana Rutledge, Marketing Analyst: Liza Hawkins, Marketing Analyst: Annie Rondone, Marketing Analyst: Christine Williams, Marketing Analyst: Ruben Rivera, Marketing Analyst: John Ruebush, Senior Producer: Joshua Zilm,
Agency: Alma
Creative Chairman/CEO: Luis Miguel Messianu, Co-President/Chief Creative Officer: Alvar Suñol, Creative Director: Julian Milanesi, Creative Director: Mariela Rueda, Art Director: Diego Briceño, Group Account Director: Meg Valls, Sr. Account Director: Lucille ratacós, Account Supervisor: Renée Beauchamp, Account Supervisor: Adriana Piñeda, Sr. Account Executive: Tori Dunn, Account Executive: Cassandra Bosley, Assoc. Strategic Planning Director: Paola Villalobos, Project Manager: Daniella Alamo, VP, Digital Director: Mike Sotelo, Associate Content Director: Michelle Robles, Content Creator: Alejandra Gonzalez, Director of Business Affairs: Marinet Quiñones, Business/Talent Manager: Ivian Nuñez, VP, Director of Production: Yeyo Marquez, Executive Producer: Jay Rivera, Asst. Producer: Natalie De La Guarda
Production Company: Joinery
Director: Camila Zapiola, Executive Producer/Partner: Gerard Cantor, Executive Producer: Cesar Ahumada, Proudcer: Pablo Pytlowany, Director of Photography: Federico Cantini
Editorial Company: Cosmo Street
Editor: Lorenzo Bombicci, Executive Producer/Managing Director: Yvette Cobarrubias, Executive Producer: Idalia Deshon, Head of Production: Tina Evanow, Producer: Marvin Aguado, Assistant Editor: Philip Gomez, Finishing Artists: Nico Cragnolino and Alejandro Taylor
Color: Apache Digital
Digital Intermediate Colorist: Quinn Alvarez, Color Assistants: Kevin Sian & Angie Batz, Apache Senior Producer: Christina Caldwell, Apache Head of Production: Stefanie Schaldenbrand, Apache Executive Producer: LaRue Anderson
Music: Animal Music
EP/Composer: Alberto Farinas, Composer: Raul Garcia
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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