charlieuniformtango teamed up with TRG on a new campaign for ThermaCare heat wraps. The first spot to break in the campaign, “BringTheHeat Slideshow”, stars actor, comedian, producer, writer and licensed physician Ken Jeong in a lab coat. In the spot, he’s presenting a slide show demonstrating how a regular heating pad ties you down with a cord.
Using ThermaCare heat wraps, you’re free to go about your day’s activities in comfort. Ken Jeong intersperses a few flattering photos of himself into the presentation, feigning surprise as the flirtatious photos appear.
“From the get-go, I knew this was going to be a fun project,” said charlieuniformtango Executive Producer, Mary Alice Butler. “When John McStravick told me I just HAD TO see some raw takes because they were hilarious, we knew it was going to be a memorable project from start to finish!”
SPW Credits
Brand Management Dale Hruby + Monica Little + Peyton Jones
Creative Sue Batterton + Dave Stone + Alexis Bingham
Brand Strategy Corey Green + Arturo Longoria
Digital Strategy Matt Whittaker + Jon Villalobos + Scott Luther + Alexander Ford
Business Affairs Sara Sax + Michael Sonnier
Media + Search Strategy (never used, but provided extensive thought leadership) Kim Moss + Jeff Kempf + Trevor Monteiro + Conor MacDowell
Digital Production (CHL) Brenda Talavera + Meredith Ford + Steven Rice + Joe Jansen
Broadcast Producer Cassie Greenwald
Production – ArtClass Jake Hurwitz – Director Michael Montenegro – Producer Rebecca Niles – Managing Director Kat Garalli – Production Manager Brooke Covington – Rep
Post – Charlie Uniform Tango Mary Alice Butler – Executive Producer John McStravick – Editor Matt Pittman – Editor Assist Joey Waldrip – Color/Online Catherine Thomas – Online Russell Smith – Audio/Mix Gray Wilcox – Motion Design
Music – Storefront Music John "Scrapper" Sneider – Composer / Managing Partner Adam Elk – Composer/Owner Kirsten Messier – Executive Producer
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
