CoMPANY Films Director Paul Fox helps OnStar highlight their new Guardian smartphone app in a new four spot campaign for agency Campbell Ewald – Detroit. OnStar Guardian is an offshoot of the popular subscription-based OnStar safety and navigation system installed in numerous General Motors (GM) vehicles.
SPW CreditsClient: OnStar
Laura Thornton Head of Marketing, General Motors Digital Business Team
Rachel Mattey, Marketing Manager OnStar Global Marketing
Ian Sherman, Acquisition and Brand Marketing
Sara Dixon, Marketing Lead
Casey Campbell, Assistant Marketing Manager, OnStar Global Marketing
Agency: Campbell Ewald – Detroit.
Clarence Bradley and Slimo Bonomi, Chief Creative Officers
Jim Millis, Group Creative Director
Jessica Bush and Megan Anton, Creative Directors
Steve Leslie, Executive Producer
Production: CoMPANY Films, Beverly Hills, Ca
Paul Fox, Director
Richard Goldstein and Ron Cicero, Executive Producers
Christien Tuttle, Head of Production
Rebecca Brown, Producer
Editorial: Woodward Originals, Detroit
Adrianna Merlucci, Editor
Eric McCasline, Executive Producer
Carly Atto, Post Producer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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