“Everyone’s sensibilities were so aligned,” says Easy Mondays founder/ep Asori Soto of Rockstar “VicBlends,” directed by Rocio Crudo and featuring motivational speaker Victor Fontanez. “It was gratifying to facilitate the collaboration between Rocio and Alma and to see how they came together to craft this powerful story.”
In just 45 seconds, Crudo captures the strong and intimate connections Fontanez makes with people. “I really respect Vic’s work and vision. I admire his empathy and capacity to show unique histories from communities that are sometimes shadow banned by society,” Crudo ads. “Sensible, humble and real, he genuinely understands the importance of being present for others, looking directly into their eyes, and how the power of listening can change people’s lives. This was a very special and inspiring project.”
The spot is part of Rockstar’s “Poder Para Mi Gente (Power for My People)” campaign, designed to empower a new generation of hustlers who work hard to give back to their local communities, aligning with Rockstar Energy’s hustle mentality.
SPW CreditsClient: Rockstar Energy Drinks Title: “VicBlends” Agency: Alma Cd Copy: Beatriz Torres Marin Cd Art: Mariela Rueda Producer: Rudy Leschhorn Editor: Tim Downing Production Company: Easy Mondays Director: Rocio Crudo DP: Juan Maglione Executive Producer: Asori Soto Producer: Tanya Spicer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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