OLAY announces actress, producer, writer and comedian, Quinta Brunson as the new face of the brand. The TIME 100 honoree will appear in OLAY’s new campaign featuring its best-selling line: the Retinol 24 + Peptide Night collection. The news comes on the heels of Brunson’s history-making Emmy® nominations for the hit ABC series, “Abbott Elementary.”
OLAY’s Retinol 24 + Peptide Night collection campaign featuring Quinta Brunson, created by Badger Agency.
SPW CreditsP&G - CLIENT Stephanie Headley - VP NA & Global Olay, Eric Gruen - Brand Director, Reggie Fils - Sr. Brand Manager, Will Collier - Sr. Brand Manager, Eric Rose - Sr. Brand Director, Nicole Draznik - Skin Care Communications, Gamze Atmaca - Brand Director, Bradley Trimble - Production Manager, Joanna Martinez - Senior Brand Director: Media & E-Commerce, Jackson Gillespie - Brand Director: Olay Innovation BADGER AGENCY Madonna Badger - Chief Creative Officer, Natalie Troubh - President, Celeste Holt-Walters - Head of Production, Clark Fisher - Group Creative Director, Ivan Wolin - Sr. Art Director, Mary Dietrich - Art Director, Abby Kloppenburg - Sr. Copywriter, Madeline Lefferts - Account Director, Lauren Fink - Account Executive, Maddie Echeverria - Jr. Producer RADICAL MEDIA - PRODUCTION COMPANY Director: Dave Meyers & Mia Barnes, Executive Producer: Jim Bouvet, Producer: Colin Moran, Head of Production: Cathy Dunn, Production Supervisor: Yvonne Ortiz, 1st Ad: Todd Kaufman MATHEMATIC - VFX Rebecca Rice | Executive Creative Producer | Partner, Guillaume Naduad | Producer CUT & RUN - EDITORIAL Diana Mendez - Senior Producer, Editor: Jen Dean, Cut & Run YESSIAN - MUSIC Marlene Bartos - EP/Managing Director, Angelina Powers - Senior Producer DP: Scott Cunningham Audio Mix: Evan Mangiamele, Heard City Color: Jill Bogdanowicz, Co3 Wardrobe Styling: Bryon Javar Hair: Alexander Armand Makeup: Renee Garnes Manicurist: Temeka Jackson
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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