LiveTribe directors Kaia Lavender and Gary Ravenscroft recently helped Merrell, the world’s leading outdoor footwear brand, release it’s latest elite trail running shoes via an immersive and visceral one minute “Same is Boring.” spot. Designed through its Merrell Test Lab (MTL) product incubator, the new Long Sky 2 and MQM shoes give runners agility, versatility and protection in the roughest conditions.
SPW CreditsClient: Merrell
Prod Co: Livetribe Directors: Lavender & Ravenscroft, Exec Producer: John Haggerty, Producer: Andrew Denyer, DP: Jared Fadel, Stills Photographer: Will Saunders, Stills Assistant:Neal Handloser
Edit Co: Union Editorial Editor: Marco Perez
Music: Mophonics
Color Co: Company 3 Colorists: Tyler Roth
SA Prod Co: Gatehouse Executive Producer : Bev Wynne, Line Producer: Laila Shand, Production Manager: Vanessa Haupt, Production Coordinator: Lunghi Zondi, 1st Assistant Director: Alicia Jordaan, Concierge: Adeeb Homeyer, Script Supervisor: Aparna Jayachandran, Loc & Unit Manager: Derek Raeburn, Focus Puller A Cam: Alex Ford Robertson, Gimble Op: Andre Roux, Drone Pilot: Timothee Ferreira, Sound Mixer: Glen van Staden, Lights: Marcel Shimba, Grip: Quevin Diakazebi, Art Director: Laura Mcgregor, Wardrobe Stylist: Catherine De Reuck ,Key Make Up/ Hair: Carla Fourie, SFX: Jordan le Roux,
Casting: BR Casting
Talent: Daneil Feldmann, Michaela Cliffords, Aiden Bennets, Sibosiso Sodlaka, Georgia Tindley
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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