In collaborating closely with Nike, Revery crafted the series from start to finish, starting with franchise definition and creative development, then moving through story finding, production, post-production, and delivery. Without the confinements of a single medium, the team at Revery developed a full platform that supported and extended their concept – a set of narrative and style guideposts that carved the path for the stories of “Moving Mountains” yet to come through photography and photo essays, title and graphic treatments, motion design, color story, aspect ratio, and the narrative framework. Nike’s ultimate goal was to exemplify human struggle and resilience in all its forms – and to allow that humanity to shine through in still photography, in film, in Instagram carousels, in written text, in color, in quiet and in sound.
Their first episode took them to Nagano, Japan, where they captured the story of Yukai Shimizu, a Buddhist monk and trail runner. Revery worked closely with Tokyo-based Director Mackenzie Sheppard through the entire process, defining story approach, capturing interviews and running real-time remote production support.
SPW CreditsEXECUTIVE CREATIVE PRODUCERS
Davis Priestley
Jeremy Fenske
EXECUTIVE CLIENT DIRECTOR
Rodrigo Moyses
CREATIVE DIRECTORS
Dylan Simel
Nickolaus Sugai
CAMPAIGN STRATEGIST
Charlie Villiers
DIRECTOR - EPISODE 1: YUKAI SHIMIZU
Mackenzie Sheppard
DIRECTOR - EPISODE 2: CARLOS BROWN
Shern Sharma
DIRECTOR OF PHOTOGRAPHY
Jordan Kelley
Ivan Kovak
SENIOR CREATIVE PRODUCER
Megan Ubovich
ASSOCIATE CREATIVE PRODUCER
Danielle Sullivan
PRODUCER - JAPAN
Rumi Tominaga
PHOTOGRAPHERS
Will Goodan
Eli Durst
EDITOR
Alvaro Del Val
Matt Osborne
ORIGINAL MUSIC
Andrew Keoghan
Audioforce
SOUND DESIGN & MIXING
Shiheng Xu
COLOR
Maria Carretero
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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