Inspired by real TikTok creators “For You, Paige” is TikTok’s first commissioned musical. The production is part of TikTok's #ProjectBroadway, which celebrates and supports all things theater, musicals and Broadway. The story follows teenage music nerd Landon (played by Roman Banks) as he collaborates with his best friend Paige (played by Sri Ramesh) on a TikTok song inspired by her favorite book series. Landon’s TikTok goes viral, thrusting him into the spotlight — and leaving Paige behind. When a producer offers Landon the opportunity to adapt the book series into a musical, Landon discovers that the glory of doing it all himself isn’t worth the stress and enlists the help of Paige and the TikTok community to turn the show into a huge success.
SPW CreditsFor You Paige was influenced by TikTok culture and features many references to TikTok trends and communities. The development and production processes were documented on TikTok by creator Daniel Mertzlufft, along with the show’s cast and crew. The musical premiered live at a theater in New York City on April 14, 2022.
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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