Create a song of and for the summer with a cup of Dunkin’ Iced Coffee as your musical instrument. That’s what this spot does as we see a diverse cast of folks make beautiful music together with their Dunkin’ Iced beverages, shaking cups in proximity to a microphone to create a unique symphony–a Dunkin’ dance of sorts which successfully went viral.
Directed by Morgan Harary of 1stAveMachine and tabletop/food/drink impresario Michael Schrom of production house Schrom, this “Sounds Good” commercial from Leo Burnett is driven by the music and sound design of Beacon Street Studios.
Andrew Feltenstein and Danny Dunlap served as composers, teaming with their Beacon Street colleague, sound designer/mixer Rommel Molina.
CreditsClient Dunkin’ Agency Leo Burnett Mikal Pittman, EVP, executive creative director; Justin Lesinski, creative director, art; Evan Thompson, creative director, copy; Joe Tipre, SVP, executive producer; Christen James, sr. producer. Production Schrom Michael Schrom, director/DP. Production 1stAveMachine Morgan Harary, director. Music & Sound Beacon Street Studios Danny Dunlap, Andrew Feltenstein, composers; Leslie DiLullo, exec producer; Rommel Molina, sound design & mix engineer; Kate Vadnais, exec producer, mix/sound design. Editorial Whitehouse Post Matthew Wood, editor; Dawn Guzowski, exec producer. Squad 47 Steve Greenstein, editor. Color Harbor Picture Company Adrian Seery, colorist.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More