Create a song of and for the summer with a cup of Dunkin’ Iced Coffee as your musical instrument. That’s what this spot does as we see a diverse cast of folks make beautiful music together with their Dunkin’ Iced beverages, shaking cups in proximity to a microphone to create a unique symphony–a Dunkin’ dance of sorts which successfully went viral.
Directed by Morgan Harary of 1stAveMachine and tabletop/food/drink impresario Michael Schrom of production house Schrom, this “Sounds Good” commercial from Leo Burnett is driven by the music and sound design of Beacon Street Studios.
Andrew Feltenstein and Danny Dunlap served as composers, teaming with their Beacon Street colleague, sound designer/mixer Rommel Molina.
Credits
Client Dunkin’ Agency Leo Burnett Mikal Pittman, EVP, executive creative director; Justin Lesinski, creative director, art; Evan Thompson, creative director, copy; Joe Tipre, SVP, executive producer; Christen James, sr. producer. Production Schrom Michael Schrom, director/DP. Production 1stAveMachine Morgan Harary, director. Music & Sound Beacon Street Studios Danny Dunlap, Andrew Feltenstein, composers; Leslie DiLullo, exec producer; Rommel Molina, sound design & mix engineer; Kate Vadnais, exec producer, mix/sound design. Editorial Whitehouse Post Matthew Wood, editor; Dawn Guzowski, exec producer. Squad 47 Steve Greenstein, editor. Color Harbor Picture Company Adrian Seery, colorist.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
