Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the general and Hispanic markets by bespoke NY-based production company Easy Mondays).
Music house was Human, with sound design from Bill Chesley of Henryboy, the shop which he founded with EP Kate Gibson.
Client American Express Agency Dentsu Julie Sceizo, EVP, global executive creative director; Jessica Terlizzi, creative director/art; David Black, creative director/copy; Celia Everett, executive producer; Serena Bove, integrated producer; Stephen Stallings, executive music producer. Production Company Young Collective Luis Gerard, director; Itzie Molini, exec producer; Joel Perez, managing director; Luis Valderrama, producer; Adrienne Franciscus, Javier Sola, production supervisors. Editorial PS260 Maury Loeb, editor; Erica Verga, assistant; Evann Payne, head of production; Zarina Mak, managing partner. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer. Music Human James Dean Wells, exec producer; James Bloch, production coordinator. Sound Design Henryboy Bill Chesley, owner/sound designer; Kate Gibson, owner/exec producer. Audio Post Human Sloan Alexander, mixer; Rob Suchecki, post producer. Record Sonic Union Michael Marinelli, recording engineer; Graham Carpenter, audio post assistant; Patrick Sullivan, audio post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
