Inspiration can come from anywhere when you’re with Amex. For Lin-Manuel Miranda, it’s the sounds of Puerto Rico that inspire what’s next. “The Rhythm of the Island” was created by Dentsu, produced by Young Collective, and directed by Luis Gerard (represented in both the general and Hispanic markets by bespoke NY-based production company Easy Mondays).
Music house was Human, with sound design from Bill Chesley of Henryboy, the shop which he founded with EP Kate Gibson.
CreditsClient American Express Agency Dentsu Julie Sceizo, EVP, global executive creative director; Jessica Terlizzi, creative director/art; David Black, creative director/copy; Celia Everett, executive producer; Serena Bove, integrated producer; Stephen Stallings, executive music producer. Production Company Young Collective Luis Gerard, director; Itzie Molini, exec producer; Joel Perez, managing director; Luis Valderrama, producer; Adrienne Franciscus, Javier Sola, production supervisors. Editorial PS260 Maury Loeb, editor; Erica Verga, assistant; Evann Payne, head of production; Zarina Mak, managing partner. Color Company 3 Tim Masick, colorist; Ryan Moncrief, producer. Music Human James Dean Wells, exec producer; James Bloch, production coordinator. Sound Design Henryboy Bill Chesley, owner/sound designer; Kate Gibson, owner/exec producer. Audio Post Human Sloan Alexander, mixer; Rob Suchecki, post producer. Record Sonic Union Michael Marinelli, recording engineer; Graham Carpenter, audio post assistant; Patrick Sullivan, audio post producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More