This campaign from BBDO boldly proves how the AT&T network delivers security, reliability and expertise to all sizes of businesses, helping them tackle their toughest challenges and conquer their greatest opportunities–all with the utmost confidence.
Directed by Nicolai Fuglsig of MJZ, this spot titled “Next Level Mission” is set in a scenario where every second can literally make the difference between life and death. It begins with a high-octane, heart-pounding, car driving sequence which misdirects people into believing this is a police chase. Only to find out at the end, this is a story about a hospital’s organ transplant delivery where they have to get it to the operating room on time with precision to save a life. Made possible only by the Next Level Network–the 5G and Fiber networks of AT&T.
Credits
Client AT&T Agency BBDO Matt Miller, chief creative officer, AT&T; EJ Lee, Joey Monteverde, sr. creative directors; Alex Zermeno, art director; Andrew Tucci, VP, group executive producer; Ashlye Vaughan, executive producer; Chloe Collins, producer; Erin Breen, head of art production, producer; Tim Millar, chief strategy officer, AT&T; Sahar Mehdi, sr. strategist. Agency Critical Mass Terry Lee, creative director; John Olsoni, copy lead; Alice Sladek, design lead; Tommy Costello, sr. producer/ Megan Wattie, producer. Agency Hearts & Sciences Pam Amir, executive director. Agency Rodgers Townsend Kay Cochran, group creative director; Emily Dabb, associate creative director; Katie Meers, Angela Boda, sr. art directors; Noah Cook, strategist. Production Company MJZ Nicolai Fuglsig, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Jeff McDougall, producer. Editorial Final Cut Crispin Struthers, Antonio Gomez-Pan, editors; Megan Marie Connolly, sr. cutting assist editor; Julio Samaniego, assist editor; Kelly Budish, producer; Rebecca Mitchell, head of production; Suzy Ramirez, exec producer; Justin Brukman, managing director. Postproduction LVLY Bryce Edwards, exec producer; Carlos Espinosa, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
