This Nike spot titled “The Tea” features actress Gail Bean (best known for her portrayal of Wanda Bell on Snowfall) talking about everything that the WNBA has to offer. From hoops, fashion, to off-season moves, she’s spilling all the tea this season to expand sport for a new generation of WNBA fans and players.
Daps directed “The Tea” via Anonymous Content for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Caleb Jensen, Blair Warren, executive creative director; Emma Barnett, creative director/art director; Jordan Dinwiddie, creative director/copywriter; Orlee Takarta, head of production + Joint; Kerli Teo, executive producer; Shelley Eisner, sr. producer; Grace Petrenka, Rosie Ollero, sr. art producers; Charlie Hilton, Hui Chen Ou Yang, designers; Sarah Starr, sr. design producer; Paris Fontes-Michel, design producer; Becca Taylor, strategy director; Anthony Holton, strategist. Production Anonymous Content Daps, director; SueEllen Clair, exec producer; Sara LaCombe, line producer; Ava Berkofsky, DP; Tricia Sherman, exec producer; Clarissa Garrett, production manager. Editorial Rock paper Scissors Lauren Dellara, editor; Kris Faris, assistant editor; Lauren Pullano, post producer; Shada Shariatzdeh, Dre Krichevsky, post exec producers; Eve Kornblum, managing director. VFX a52 Andres Barrios, creative dirctor; Matt Sousa, VFX supervisor; Dan Ellis, lead Flame artist; Rod Basham, Michael Vaglienty, Flame artists; Joe Chiechi, head of tracking Corey Marttinez, online editor; Meredith Cherniack, producer; Drew Rissman, head of production; Patrick Nugent, Kim Christensehn, exec producers; Jennifer Sofio Hall, managing director. Color Company Primary Kya Lou, colorist; David Oh, Matthew Stepanek, color assists; Christina Roldan, exec producer; Diane Valera, head of production; Alex Zhao, associate producer. Music Walker Music Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, sr. producer. Track: Vivaldi’s “Concerto For Lute”; WESO, artist/writer. Sound Design/Mix Field Day Morgan Johnson, sound design; Noah Woodburn, mix; Leslie Carthy, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
